Mobile users are a rapidly growing part of web traffic today. Since the start of the decade, mobile traffic has increased over 100%, surpassing traditional desktop browsing in some countries (source). When redesigning your website, it is very unwise to ignore these users, who will be put off by attempting to view your non-mobile site on their devices. Why not start redesigning from the idea that is is not the desktop that is the to design for, but the mobile device?