Page Content
People on a mobile device are not ‘browsing’, but rather they are looking for a specific piece of information.
Use the clearest and simplest language instead of a discursive style for site content.
Divide pages into usable but limited size portions.
If pages are too large they will take a long time to load. There are limitations on some mobile devices as to the largest page they can accommodate. Also, we don’t want our users taking a big hit on their (sometimes) limited data plans.
On the other hand, if a page is too short then the user may require multiple page requests to read the relevant information.
Scrolling
The layout of the page should be such that the user can use a simple repeated scroll. The majority of mobile sites scroll vertically, so elements should be “stacked” in this way. Some content requires a secondary scroll, such as maps or some images, but should be avoided wherever possible.