Designing for the web can often be a tricky task, there are many variables to take in account, some of them of technological nature, some of them of human nature. The fold is something that involves a little bit of both.
What is the fold?
If you’re not familiar with the idea of the fold on web-design, we could say in a nutshell that it is the area of the site that your users will see without having to scroll, therefore, making that region very valuable. Now, calculating how big that area is, is a slightly more difficult task, it involves screen sizes, resolutions, browser type, operational system, how many toolbars the users have, and so it goes. But we’re not going to go that far this time, the point of this post is to argue that the fold may not be as important as it’s been said.
It is commonly said that users won’t scroll bellow the fold or won’t pay too much attention to the content bellow that line. I would agree that to a certain extant. I can’t deny that for most of the sites that area is the most important. That is the first impression you user will get, so there are some important tasks to accomplish on there such as:
