Appnovation was the right strategic choice for Visit California. The company’s creativity and innovation will allow us to continue to Dream Big through our digital marketing program, while sharing the California lifestyle through compelling content and an engaging online experience.
Caroline Beteta
President & CEO, Visit California
Appnovation offers expert Salesforce Marketing Cloud (SFMC) services to help deliver personalized customer engagement at scale, with marketing software built on the world’s #1 CRM.
Our team of certified experts are ready to help you achieve marketing success with Salesforce Marketing Cloud services. Our goal is to help you get the most from your Salesforce Marketing Cloud investment.
Our Consultants can help you know the customer, leverage your data and deliver personalized communications in a trusted way, engage with your customers across the entire journey, measure end-to-end campaign effectiveness & personalize experiences across every stage of the customer's relationship with your brand.
Inspiring possibility and applying innovation at some of the most recognizable brands on the planet.
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Explore in Detail
SFMC Strategy Workshop & Audit
Our Salesforce Marketing Cloud Experts work closely with clients to understand their digital marketing strategy and recommend solutions for them to allow them to get there.
Possessing technical acumen, strategic guidance and operational expertise, Appnovation’s Salesforce Marketing Cloud consultants can provide a much more holistic, customer-centric and integrated view and how best to leverage and improve the platform to meet your business, technical and, probably most importantly, customer and potential customer needs.
Appnovation’s Salesforce Marketing Cloud consultants will work with you to understand your communications and marketing needs and help guide you on how to achieve them. We will also take account of your current marketing automation platform (MAP) and assess its viability as a suitable platform for your needs. Solutions will be tailored to your business needs.
How We Help
Conducting audits of our clients existing Marketing Automation Platform (MAP) setup to identify opportunities. We offer:
- Audit Existing Account Setup
- Communications and Analytics Audit
- Automation Audit
- Compliance Audit
- Governance Audit
- Full-audit and
- Provide a comprehensive report detailing recommendations for improvement.
SFMC Implementation Services
Our certified Salesforce Marketing Cloud experts are ready to help with net-new implementation and migration of ESP’s onto Salesforce Marketing Cloud.
Appnovation’s Salesforce Marketing Cloud consultants can help you implement and set up your new Salesforce Marketing Cloud instance or migrate functionality from an existing Marketing Automation Platform (MAP) onto Salesforce Marketing Cloud.
How We Help
Appnovation will implement and set up your new Salesforce Marketing Cloud instance. Services we provide in this regard include:
- New Salesforce Marketing Cloud Implementation*
- Migration from existing MAP onto Salesforce Marketing Cloud
Either type of implementation will be followed by a comprehensive training plan to help with the handoff process.
*Activities that may include discovery, account config. business unit set-up, SAP/Private IP, support with IP warming (if required), RMM, send management, user roles & permissions and others.
SFMC Managed Services
Appnovation can help manage your Salesforce Marketing Cloud instance and provide a wide range of services including campaign strategy and creation, data imports, creation of assets, automations and more.
With Appnovation’s SFMC Managed Services solution, our experienced and certified Salesforce Marketing Cloud team can provide a range of services in order for you to succeed.
How We Help
Provide assistance to clients with any aspect of their Salesforce Marketing Cloud platform including:
- Salesforce Marketing Cloud Administrative Services
- Data Imports & Creation of Segmented Lists
- Reusable, Responsive Email Template Design and Build
- Email Design and Build
- Landing Pages Design and Build, Automations
- Journeys in Journey Builder
- Email Builds & Deployments (Transactional & Marketing)
- Reporting and Analytics
- Other
SFMC Training
Our certified Salesforce Marketing Cloud experts will provide guidance, hands-on training and mentorship on SFMC, marketing automation, marketing technology, email marketing, digital marketing and more.
Appnovation’s Salesforce Marketing Cloud experts provide full platform and best practices training to allow your team to best utilise Salesforce Marketing Cloud. Training is always customized to suit our clients’ unique needs.
How We Help
Appnovations Salesforce Marketing Cloud experts will work closely with your team to design and customize the training curriculum to suit your team and business needs. Training could include:
- Platform Basics
- Building and Sending an Email
- Data and Segmentation Basics
- Journey Building Training
- Mobile Studio Training
- Scripting Languages in Marketing Cloud
- Other - customized to each client’s needs
We offer in-person or remote training, depending on your needs.
About Salesforce Marketing Cloud
Salesforce Marketing Cloud is the unified marketing platform. that houses complete set of marketing tools, to know consumers, engage them, and personalize their experience across everything.
The platform allows companies to be consumer-centric: able to build a single, comprehensive view of each consumer so as to power 1-to-1 journeys. Other advantages include: the ability to connect interactions through the integration of touchpoints; the inclusion of AI to help with the discovery of new segments, identification of likeliest customers to engage, and predictive recommendations; easier operation with pre-built templates, streamlined message flows and mobile apps to create cross channel campaigns; and, the ability to use a single platform for both B2B and B2B engagement.
Salesforce Marketing Cloud products include:
- Journey Builder - Allows companies to create 1-to-1 consumer journeys across all channels and departments.
- Email Studio - Users can build personalized email campaigns with the world’s #1 email marketing platform.
- Salesforce DMP - Organization’s can capture and activate data from any source on a unified platform.
- Salesforce Data Studio - Marketing teams can power their marketing with data from the world's largest premium data ecosystem.
- Social Studio - Social experts can listen, publish, and engage with your consumers across social media channels.
- Advertising Studio - Advertising pros can target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
- Mobile Studio - Enterprise entities can personalize mobile interactions including SMS, push notifications, and group messaging.
- Interaction Studio - Companies can visualize, track, and manage real-time consumer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
- Pardot - Enables the unification of marketing and sales on a single platform for B2B marketing automation.
Salesforce Marketing Cloud Services
Appnovation provides expert assistance and support with the operations and optimization of the Salesforce Marketing Cloud products.
Appnovation’s Salesforce Marketing Cloud development services include the following:
- Implementation
- Integration
- Configuration Strategy & Technical Optimization
- Development & Customization
- Migrations & Upgrades
- Support & Maintenance
Essentially this set of Salesforce Marketing Cloud Services deal with the “setting up” and “supporting” of the platform itself and are meant to provide clients with the best possible landscape on which to create engaging customer experiences.
Salesforce Marketing Cloud Operations & Optimization ServicesFrom working with clients helping them create customized journeys for their own customers using Journey Builder to leveraging Social Studio, Advertising Studio and Email Studio to deliver truly integrated, personalized and engaging marketing campaigns, Appnovation can assist.
Appnovation’s Salesforce Marketing Cloud operations and optimization services can deliver full support and expertise in each of the Marketing Cloud product suites so that your business can get the most out of the platform right out of the gate.
The services include:
- Customer journey mapping and development
- Personalization
- Data capture, analysis and insights
- Omni-channel marketing campaign strategy and creation
- Dashboarding and reporting set up
- Advertising creation and optimization
- Social monitoring and engagement
- Mobile marketing
- Interaction strategy
- Pardot marketing automation
Salesforce Marketing Cloud Consultants
Appnovation’s Salesforce Marketing Cloud consulting services are delivered by experienced and certified consultants who are able to help and provide guidance on everything from the technical to the operational side of the Salesforce Marketing Cloud.
Possessing technical acumen, strategic guidance and operational expertise, Appnovation’s Salesforce Marketing Cloud consultants can provide a much more holistic, customer-centric and integrated view and how best to leverage and improve the platform to meet your business, technical and, probably most importantly, customer and potential customer needs.
Our Salesforce Marketing Cloud Consultants can provide:
- Implementation & Integration Strategy
- Custom Development & Enhancement
- Salesforce Marketing Cloud Product Strategy, Deployment & Support
- Dashboarding, Reporting and Data Analysis
- Digital Strategy and Campaign Creation
Our consultants also possess a broad and deep knowledge across a variety of disciplines, technologies and industries and are uniquely qualified and able to assist companies with navigate the ever-growing and changing digital landscape.
Working with Appnovation
We help brands understand the role digital and the Salesforce Marketing Cloud can play in realizing strategic opportunities and solving real world business problems, always keeping the focus on the customer's experience and the results generated.
Using agile methodology, always keeping you in the loop. Our expert Salesforce Community Cloud development, integration, design and maintenance will fit your timeline and your budget.
Appnovation provides a full suite of Marketing Cloud Services that span from technical implementation and customization to Marketing Cloud toolset operations and optimization.
Complete project visibility from day one, working with you, and for you. Using email, phone, chat, Skype, and Google Hangout for clear, constant communication.
Our clients are happy, thanks to dedicated account and project managers, consistent delivery teams and open communication lines. We know because we ask.
Why Appnovation for Salesforce Marketing Cloud Services
- Agile integration, development and project methodology
- Certified Salesforce Marketing Cloud experts on staff
- Collaborative, transparent and communicative client-focused approach
- Competitive rates for designers, architects, developers and consultants
- Cross-functional team of 300+ experts based in the Americas, Europe & Asia
- Experts at integrations for fully connected, intelligent community experiences
- Managed Services 24x7 support and maintenance available
- Personalization, customization and branded experiences are core competencies
Related Case Studies
Shopping quotes for a Salesforce Marketing Cloud project? We're known for our aggressive project quotes and competitive rates for Salesforce Marketing Cloud consulting and services experts. From Salesforce Marketing Cloud implementations, integrations and customization to building of customer journeys, creating personalized and engaging experiences and developing multi-channel marketing campaigns our consultants are ready to help.
Complete the form, email us at contact@appnovation.com or contact us directly by phone at one of our many global office locations to talk about your next or an upcoming project. Need more convincing? Just take a look at our client list to see just some of the brand names that Appnovation has helped and now call customers.