Decline and Fall of the Homepage....
When was the last time you visited a homepage of a website you’ve visited before?
Did you actually come from our homepage?
The traditional homepage is where companies would put everything and anything on it.
From news, blogs, company slogans, large images of landscapes, advertisements, white space with provocative call outs, and just clusters of unread content. Its 2018, increasingly websites will move further and further away from these, and move towards more dynamic and personalized entry points.
Where User Story Mapping Fits In
Put simply, a user story is a tool used in Agile software development to capture a description of a software feature from an end-user perspective. The user story usually describes the type of user, what they want, and why, helping to create a simplified description of a requirement.
Every company should obsess with the user experience and customer experience in more general terms. We hear this mantra every day now.
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