Having gone through a couple of rebrands now over my career and on the cusp of another one here at Appnovation (stay tuned), I’ve been thinking more and more about what they all have in common, from a high level perspective. What are the key aspects to be considered by any business diving into this challenging process? Here are 7 things to think about for your next rebrand:
1. Overhaul the marketing
In an effort to create bogus websites that appear to have the URLs of their legitimate counterparts, criminals and other unscrupulous parties sometimes establish and exploit domain names or email addresses similar to those that they are trying to impersonate. They may register domains and set up phishing emails and websites, for example, using common misspellings of the names of real companies.
It's still early into 2019, and it looks like a promising year for the growth of front-end programming. In this post, I'll list out 5 things I've been reading up on recently and seeing the community talk about.
As technology evolves, expectations when a user visits a website have changed. To keep your users or customers returning to your website, product or service, you have to adapt to the ever growing demand for not just fast-loading websites, but also providing a stable and immersive experience that appears native to the user.
First, let’s get some things out of the way - What is a progressive web app? Wikipedia’s definition is really thorough:
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