--- title: "How Alpro, Appnovation, & Contentful Implemented a Multimarket Multilingual Content Strategy · Appnovation" url: "https://www.appnovation.com/insights/2020-05-how-alpro-appnovation-contentful-implemented-multimarket-multilingual-content-strategy" description: "Webinar: how Alpro, Appnovation and Contentful built a multimarket, multilingual content strategy and website designed to roll out to 30 markets." --- Article # How Alpro, Appnovation, & Contentful Implemented a Multimarket Multilingual Content Strategy [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) May 11, 2020 1 min read ![Alpro, Appnovation & Contentful Webinar](https://cdn.sanity.io/images/ey850001/production/058254564802b48a8a3cb69ebc74aed1a69af690-1200x629.jpg?w=1400&auto=format) ### Alpro's immediate need was a website that was easier to manage internally and had optimized UX for their end-users. Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. A platform that will eventually be deployed in 30 different regional markets. In this webinar recording, you will learn about the approach Appnovation, Contentful, and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content infrastructure to scale and grow into different channels. ### About Alpro: Alpro is a subsidiary of Danone headquartered in Ghent, Belgium, and markets delicious plant powered foods & drinks with soya, almonds, rice, oats & coconut. Alpro employs over 1200 people and has three production facilities in Belgium, France and the United Kingdom. ### Presenting: * [Ralph Urmel (opens in new window)](https://www.linkedin.com/in/ralphurmel/), International Digital Experience Manager, Alpro * [Piet-Hein van Drie (opens in new window)](https://www.linkedin.com/in/phvan3/), Managing Director, Belgium, Appnovation * [Mark Demeny (opens in new window)](https://www.linkedin.com/in/mdemeny/), Director of Content Management Strategy, Contentful [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Unify Customer Experience with the Power of Design Systems](https://cdn.sanity.io/images/ey850001/production/306da2adca8d6073471903c6bf69b01bf432a9b3-1782x954.png?w=640&auto=format)](/insights/unify-customer-experience-power-design-systems.md) Article · 6 min Aug 06, 2023 ### [Unify Customer Experience with the Power of Design Systems](/insights/unify-customer-experience-power-design-systems.md) [Appnovation](/people/appnovation.md) Article [![Digital Solutions: How health companies can drive behaviors and enhance patient experience](https://cdn.sanity.io/images/ey850001/production/c6628bdc538fc08db3f30e9e61f06b81830694ba-1200x644.png?w=640&auto=format)](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Article · 5 min Mar 13, 2023 ### [Digital Solutions: How health companies can drive behaviors and enhance patient experience](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Every year, an estimated 100,000 Americans die preventable deaths—while others incur $100 billion in preventable medical costs—simply because they aren’t taking their medications as prescribed. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.