--- title: "The Evolving World of Pharma Marketing · Appnovation" url: "https://www.appnovation.com/insights/2020-06-evolving-world-of-pharma-marketing" description: "\"The goal is to foster and enable patient education and preventative care,\" says Anton Morisson, VP, Experience Design at Appnovation" --- Article # The Evolving World of Pharma Marketing "The goal is to foster and enable patient education and preventative care," says Anton Morisson, VP, Experience Design at Appnovation [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Jun 16, 2020 2 min read ![The Evolving World of Pharma Marketing](https://cdn.sanity.io/images/ey850001/production/d41d76a686043b1c4ed3c37b7e95a917846e96c9-1200x629.jpg?w=1400&auto=format) On this page ## On this page ## *Technology, user experience design and data analytics provide a solid foundation for building personalized long-term connections with patients and health providers. The goal is to foster and enable patient education and preventative care.* ## – Anton Morrison, Vice President, Experience Design [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Exploring the Changing Nature of the Patient-Healthcare Professional Relationship](https://cdn.sanity.io/images/ey850001/production/59a6a49e654c4439c72551184c2f0ecc44b98912-1200x629.png?w=640&auto=format)](/insights/2020-07-exploring-changing-nature-patient-healthcare-professional-relationship.md) Article · 2 min Jul 28, 2020 ### [Exploring the Changing Nature of the Patient-Healthcare Professional Relationship](/insights/2020-07-exploring-changing-nature-patient-healthcare-professional-relationship.md) With technology driving the change that is to become the new standard in the evolving patient-healthcare professional relationship, we've highlighted five key areas [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.