--- title: "Exploring the Changing Nature of the Patient-Healthcare Professional Relationship · Appnovation" url: "https://www.appnovation.com/insights/2020-07-exploring-changing-nature-patient-healthcare-professional-relationship" description: "With technology driving the change that is to become the new standard in the evolving patient-healthcare professional relationship, we've highlighted five…" --- Article # Exploring the Changing Nature of the Patient-Healthcare Professional Relationship With technology driving the change that is to become the new standard in the evolving patient-healthcare professional relationship, we've highlighted five key areas [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Jul 28, 2020 2 min read ![Exploring the Changing Nature of the Patient-Healthcare Professional Relationship](https://cdn.sanity.io/images/ey850001/production/59a6a49e654c4439c72551184c2f0ecc44b98912-1200x629.png?w=1400&auto=format) On this page ## On this page ## *Patients who feel like they are being continuously protected and monitored by their healthcare providers through smart technology utilization will not only be amenable to building closer relationships with their providers, they will also benefit from better traditional and holistic patient outcomes.* ## – Anton Morrison, Vice President, Experience Design [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![The Evolving World of Pharma Marketing](https://cdn.sanity.io/images/ey850001/production/d41d76a686043b1c4ed3c37b7e95a917846e96c9-1200x629.jpg?w=640&auto=format)](/insights/2020-06-evolving-world-of-pharma-marketing.md) Article · 2 min Jun 16, 2020 ### [The Evolving World of Pharma Marketing](/insights/2020-06-evolving-world-of-pharma-marketing.md) "The goal is to foster and enable patient education and preventative care," says Anton Morisson, VP, Experience Design at Appnovation [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.