--- title: "The Future of Content in an Omni-Channel World · Appnovation" url: "https://www.appnovation.com/insights/2020-07-future-content-omni-channel-world" description: "Customer loyalty goes to brands that engage on shared values. Learn how an omnichannel content strategy builds competitive advantage and lasting growth." --- Article # The Future of Content in an Omni-Channel World [![](https://cdn.sanity.io/images/ey850001/production/a97b8d71397c99d81d0ebe3572b589588c255b43-68x68.jpg?w=68&auto=format) Snehaa Karthik Content Production Manager](/people/snehaa-karthik.md) Jul 08, 2020 1 min read ![The Future of Content in an Omni-Channel World: Creating a More Unified Experience Across Channels. An Adweek Spotlight event in collaboration with Appnovation and Contentful](https://cdn.sanity.io/images/ey850001/production/58eebe72f0a09d1abbda0ce59edd0cd4e176f5eb-1200x629.png?w=1400&auto=format) ### Customer loyalty is reserved for brands that succeed in engaging with audiences based on shared values. Supported by technological advances, customer behaviour around the world is constantly evolving. Loyalty is hard to earn and even harder to retain. Delivering an omni-channel experience doesn’t just create a competitive advantage – it ensures sustained growth. With customers going mobile-first and indulging in wearable technology, your current content strategies need to be adapted and turbocharged. In this webinar hosted by Adweek along with our partner Contentful, we addressed some of the most pressing challenges organizations around the globe face and key solutions; * Taking the conversation to where your customers are in the virtual world * Evolving with customer expectations and behaviour * Brand building and why it is more important now than ever * Content atomization and its importance in delivering a personalized omni-channel experience * How the right tech stack is a game-changer ### Presenting: * [**Andrew Dunbar** (opens in new window)](https://www.linkedin.com/in/andrewdunbar1/)**, General Manager of Europe, Middle East and Africa, Appnovation** * [**Scott Wassmer** (opens in new window)](https://www.linkedin.com/in/scottwassmer/)**, General Manager of the Americas, Appnovation** * [**Bridget Perry** (opens in new window)](https://www.linkedin.com/in/perrybridget/)**, Chief Marketing Officer, Contentful** * [**Danny Wright** (opens in new window)](https://www.linkedin.com/in/dannywright/)**, Chief Brand Officer, Adweek** [![](https://cdn.sanity.io/images/ey850001/production/a97b8d71397c99d81d0ebe3572b589588c255b43-68x68.jpg?w=68&auto=format) Snehaa Karthik Content Production Manager · Appnovation](/people/snehaa-karthik.md) ## Keep reading [![Unify Customer Experience with the Power of Design Systems](https://cdn.sanity.io/images/ey850001/production/306da2adca8d6073471903c6bf69b01bf432a9b3-1782x954.png?w=640&auto=format)](/insights/unify-customer-experience-power-design-systems.md) Article · 6 min Aug 06, 2023 ### [Unify Customer Experience with the Power of Design Systems](/insights/unify-customer-experience-power-design-systems.md) [Appnovation](/people/appnovation.md) Article [![Digital Solutions: How health companies can drive behaviors and enhance patient experience](https://cdn.sanity.io/images/ey850001/production/c6628bdc538fc08db3f30e9e61f06b81830694ba-1200x644.png?w=640&auto=format)](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Article · 5 min Mar 13, 2023 ### [Digital Solutions: How health companies can drive behaviors and enhance patient experience](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Every year, an estimated 100,000 Americans die preventable deaths—while others incur $100 billion in preventable medical costs—simply because they aren’t taking their medications as prescribed. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.