--- title: "Marketers, Orchestrators, and Engineers - The Dynamics of Managing a Large Scale Contentful Implementation in the Enterprise · Appnovation" url: "https://www.appnovation.com/insights/2020-11-marketers-orchestrators-and-engineers-dynamics-managing-large-scale-contentful" description: "How to build enterprise content platforms without being trapped by them, using atomic design, headless CMS and cloud-native approaches with Contentful." --- Article # Marketers, Orchestrators, and Engineers - The Dynamics of Managing a Large Scale Contentful Implementation in the Enterprise [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Nov 06, 2020 1 min read ![Contentful Fast Forward Banner](https://www.appnovation.comFastForward_SocialSpeakerCards_Singles_GavinEstey.png) ### How do we build enterprise content platforms without being trapped by them? How can we combine small, powerful components in new innovative ways? In this talk, Appnovation details new ways to approach the enterprise, building powerful experiences for customers, developers and authors. Through looking at approaches like Atomic Design, Headless Content Management, Cloud Native, and JAMstack, you’ll learn how to tie it all together to take control of the roadmap and embrace change. ### About Fast Forward by Contentful: Fast Forward is Contentful’s first annual customer conference, bringing together 1,000+ of our most passionate Builders — from developers to architects, from editors to Chief Digital Officers. Contentful hosted a 5 hour program all about accelerating your company’s digital capabilities and managing an ever-more complex footprint of digital customer experiences. [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Lifecycle Management and the Value of Operations](https://cdn.sanity.io/images/ey850001/production/3e9c8097fcc73bded9470d4f87682be2aee2c59a-1200x644.jpg?w=640&auto=format)](/insights/2021-05-lifecycle-management-and-value-operations.md) Article · 1 min May 11, 2021 ### [Lifecycle Management and the Value of Operations](/insights/2021-05-lifecycle-management-and-value-operations.md) By adopting a lifecycle mentality – as opposed to thinking of projects as tactile pieces of work – your entire team benefits. [Cindy Simpson](/people/cindy-simpson.md) Article [![Reuters Pharma Webinar: How to Practice Patient Centricity](https://cdn.sanity.io/images/ey850001/production/a6c84d34a0b222a2b88a383569eb49e6d44eb198-1200x644.png?w=640&auto=format)](/insights/2021-04-reuters-pharma-webinar-how-practice-patient-centricity.md) Article · 1 min Apr 08, 2021 ### [Reuters Pharma Webinar: How to Practice Patient Centricity](/insights/2021-04-reuters-pharma-webinar-how-practice-patient-centricity.md) Joined by four other industry leaders, Appnovation’s Steve Peretz recently moderated a lively discussion on how to offer true patient centricity in the rapidly evolving healthcare sector. [Cindy Simpson](/people/cindy-simpson.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.