--- title: "Content that Connects: Building an Empathic Content Strategy · Appnovation" url: "https://www.appnovation.com/insights/2021-03-content-connects-building-empathic-content-strategy" description: "Content that connects: how to build an empathic content strategy that meets customers' real needs and builds loyalty in a digital-first world." --- Article # Content that Connects: Building an Empathic Content Strategy [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Mar 10, 2021 1 min read ![Content that Connects](https://cdn.sanity.io/images/ey850001/production/0b759123d9d302f9ced78d1da82135cdfcf89bc2-1200x644.png?w=1400&auto=format) ### Content that Connects: Building an Empathic Content Strategy The past year moved almost every aspect of our lives online. Working from home, visits with loved ones, education, even grocery shopping – are all done digitally. While brands had to focus on adapting their online presence to this elevated need, many missed the opportunity to connect with their customers through empathic content. In this recording, Gavin Estey, Andii Davis and Xania Khan from Appnovation, and Andrew Kumar from Contentful discuss creating synergy between content and technology in the digital-first era. Discover the tools your business can utilize right now to build a winning content strategy and boost business. **Speakers:** * **Gavin Estey**, Director of Technology, Appnovation * **Andii Davis**, Director of Strategy, Appnovation * **Xania Khan**, Director of Digital Marketing and Content, Appnovation * **Andrew Kumar**, Director of Platform Strategy, Contentful Download our latest consumer research report, as mentioned in the panel, [here (opens in new window)](https://insights.appnovation.com/resources/research-report/the-digital-consumer/). Do you have further questions or want to learn more? Feel free to [get in touch](/services/atlassian.md). [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Enhance CX with an optimized knowledge base](https://cdn.sanity.io/images/ey850001/production/bf336e98f260da6a50447058eae7c5bb238521bf-1200x644.png?w=640&auto=format)](/insights/2022-01-enhance-cx-optimized-knowledge-base.md) Article · 4 min Jan 21, 2022 ### [Enhance CX with an optimized knowledge base](/insights/2022-01-enhance-cx-optimized-knowledge-base.md) Consumer expectations have dramatically shifted, with most of our lives shifting online over the past two years. People around the world are embracing digital, with everything from grocery shopping to work to education moving online. Brands that want to get ahead and drive an engaging customer experience must focus on improving self-service options like knowledge bases. [Gavin Estey](/people/gavin-estey.md) Article [![Contentful Fast Forward Banner](https://www.appnovation.comFastForward_SocialSpeakerCards_Singles_GavinEstey.png)](/insights/2020-11-marketers-orchestrators-and-engineers-dynamics-managing-large-scale-contentful.md) Article · 1 min Nov 06, 2020 ### [Marketers, Orchestrators, and Engineers - The Dynamics of Managing a Large Scale Contentful Implementation in the Enterprise](/insights/2020-11-marketers-orchestrators-and-engineers-dynamics-managing-large-scale-contentful.md) [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.