--- title: "DX3 Panel: The Evolving Role of CMOs in the Digital Space · Appnovation" url: "https://www.appnovation.com/insights/2021-03-dx3-panel-evolving-role-cmos-digital-space" description: "Allison Humphries, Appnovation’s VP Strategy, recently joined other heavy-hitters of the retail industry at the virtual DX3 Conference to discuss the…" --- Article # DX3 Panel: The Evolving Role of CMOs in the Digital Space Allison Humphries, Appnovation’s VP Strategy, recently joined other heavy-hitters of the retail industry at the virtual DX3 Conference to discuss the rapidly changing role of Chief Marketing Officers. [![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer](/people/cindy-simpson.md) Mar 09, 2021 1 min read ![DX3 Panel: The Evolving Role of CMOs in the Digital Space](https://cdn.sanity.io/images/ey850001/production/e1ca3422b6e47b28f239ca7f7e5d4078601c66b1-1200x628.png?w=1400&auto=format) Allison Humphries, Appnovation’s VP Strategy, recently joined other heavy-hitters of the retail industry at the virtual DX3 Conference to discuss the rapidly changing role of Chief Marketing Officers. As part of the lively discussion, Humphries explained how highly valued experiences improve customer retention, upsell and cross-sell opportunities, as well as overall customer satisfaction. Taking this into account, it’s critical that businesses prioritize their customers' experience with their brand. In the new digital era, marketing needs to play a much more collaborative role in the overall customer experience. Brands must think about how the brand purpose is being reflected consistently throughout the experience, and move beyond simply selling to both selling and serving. This all comes down to the CMO – they must be the voice of the customer, as well as the guardian of the brand experience. Ultimately, they must define a North Star strategy that’s future-leaning and will become the glue of the organization. Check out Humphries’ insightful conversation with Stephen Bailey from John Fluevog, Susan Irving from Kruger Products, and Trinh Tham from Harry Rosen below. [![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer · Appnovation](/people/cindy-simpson.md) ## Keep reading [![Unify Customer Experience with the Power of Design Systems](https://cdn.sanity.io/images/ey850001/production/306da2adca8d6073471903c6bf69b01bf432a9b3-1782x954.png?w=640&auto=format)](/insights/unify-customer-experience-power-design-systems.md) Article · 6 min Aug 06, 2023 ### [Unify Customer Experience with the Power of Design Systems](/insights/unify-customer-experience-power-design-systems.md) [Appnovation](/people/appnovation.md) Article [![How to Apply Design Thinking to Your Next Digital Transformation Project](https://cdn.sanity.io/images/ey850001/production/63b0e7ccb0ad931c335a7d0a8f18da7819803777-1440x600.png?w=640&auto=format)](/insights/2020-02-how-apply-design-thinking-your-next-digital-transformation-project.md) Article · 5 min Jul 11, 2023 ### [How to Apply Design Thinking to Your Next Digital Transformation Project](/insights/2020-02-how-apply-design-thinking-your-next-digital-transformation-project.md) Design thinking experts and digital consultants at Appnovation share how design thinking can be used to accelerate digital transformation, and enhance user experience, product development and change management. [Appnovation](/people/appnovation.md) Article [![Data Visualization: Helping businesses become more data mature](https://cdn.sanity.io/images/ey850001/production/2bcd63dfb35c70c4bcfc009e859f8b1db93217ae-1200x644.png?w=640&auto=format)](/insights/2022-01-data-visualization-helping-businesses-become-more-data-mature.md) Article · 6 min Mar 27, 2023 ### [Data Visualization: Helping businesses become more data mature](/insights/2022-01-data-visualization-helping-businesses-become-more-data-mature.md) Data is at the core of delivering people-inspired solutions and experiences. Organizations across the globe are working to identify how they can leverage their data to make better, more informed decisions. In partnership with Google Cloud’s Looker, we developed the Clinical Trials Informatics Solution - a data platform for advancing clinical trials. This clinical trial informatics solution can help doctors analyze and visualize data to prescribe more effective therapies, improving patient outcomes. [Derek Lucchese](/people/derek-lucchese.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.