--- title: "Reuters Pharma Webinar: How to Practice Patient Centricity · Appnovation" url: "https://www.appnovation.com/insights/2021-04-reuters-pharma-webinar-how-practice-patient-centricity" description: "Joined by four other industry leaders, Appnovation’s Steve Peretz recently moderated a lively discussion on how to offer true patient centricity in the…" --- Article # Reuters Pharma Webinar: How to Practice Patient Centricity Joined by four other industry leaders, Appnovation’s Steve Peretz recently moderated a lively discussion on how to offer true patient centricity in the rapidly evolving healthcare sector. [![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer](/people/cindy-simpson.md) Apr 08, 2021 1 min read ![Reuters Pharma Webinar: How to Practice Patient Centricity](https://cdn.sanity.io/images/ey850001/production/a6c84d34a0b222a2b88a383569eb49e6d44eb198-1200x644.png?w=1400&auto=format) Appnovation’s Steve Peretz, Director, Health Experience & Product Strategy, recently moderated a lively discussion on how to offer true patient centricity in the rapidly evolving healthcare sector. He was joined by four other leaders in the industry, including Iain MacNeil, CRO, Appnovation. Part of the discussion focused on how to apply best practices from other industries. Companies that truly want to move forward and create change aren’t afraid to embrace the innovations in industries other than their own, allowing these ideas to permeate their business. On the flip side of this is the fact that businesses must be diligent in never losing sight of the needs they’re trying to address for the patients they serve. Innovation is never one size fits all, so the panelists discussed strategies to extract customer insights and validate solution ideas with patients before implementing new technologies. Things wrapped up with an extremely relevant conversation about the digital front door, and how remote care solutions are successfully playing a role in the consumer patient journey. Watch the insightful webinar below, also featuring: **Sierra Towers**, Global Head of Multi-Channel Experience, Boehringer Ingelheim **Jannienne Jones Verse**, Chief Strategy, Business Development and Marketing Officer, Northern Arizona Healthcare **Daniel Weng**, Founder, Tricella [![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer · Appnovation](/people/cindy-simpson.md) ## Keep reading [![Digital Solutions: How health companies can drive behaviors and enhance patient experience](https://cdn.sanity.io/images/ey850001/production/c6628bdc538fc08db3f30e9e61f06b81830694ba-1200x644.png?w=640&auto=format)](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Article · 5 min Mar 13, 2023 ### [Digital Solutions: How health companies can drive behaviors and enhance patient experience](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Every year, an estimated 100,000 Americans die preventable deaths—while others incur $100 billion in preventable medical costs—simply because they aren’t taking their medications as prescribed. [Appnovation](/people/appnovation.md) Article [![Make it personal: How health companies can use data to create personalized experiences](https://cdn.sanity.io/images/ey850001/production/4159eed53702edf23669052bd303ee5e640729b5-1200x644.png?w=640&auto=format)](/insights/make-it-personal-how-health-companies-can-use-data-create-personalized-experiences.md) Article · 5 min Mar 10, 2023 ### [Make it personal: How health companies can use data to create personalized experiences](/insights/make-it-personal-how-health-companies-can-use-data-create-personalized-experiences.md) Over the last few years, we’ve seen a huge shift in the pharmaceutical, health insurance and life sciences spaces with companies investing heavily in data infrastructure and processes to glean more insights about their customers. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.