---
title: "The Future Consumer at CX Asia 2021 · Appnovation"
url: "https://www.appnovation.com/insights/2021-06-future-consumer-cx-asia-2021"
description: "What's driving APAC's experience economy? Key takeaways from CX Asia 2021 on the future consumer and closing the customer experience gap."
---

Article

# The Future Consumer at CX Asia 2021

[![](https://cdn.sanity.io/images/ey850001/production/a97b8d71397c99d81d0ebe3572b589588c255b43-68x68.jpg?w=68&auto=format) Snehaa Karthik Content Production Manager](/people/snehaa-karthik.md) Jun 29, 2021  
 1 min read 

![The Future Consumer](https://cdn.sanity.io/images/ey850001/production/a696c55b7ebbbb96bbf2c3866b4c19ffbf6263a0-2824x1102.png?w=1400&auto=format) 

### The experience economy has been a long time coming.

Asia-Pacific (APAC) hasn’t been exempt from the evolving customer expectations that have led to the rise of the experience economy around the globe. In fact, statistics show the future of the APAC marketplace will continue to be driven by experience primarily.

In the current state, the experience gap is evident – and businesses are already playing catch up. The upcoming evolution of customer behaviors and expectations will only widen the gap further, if it isn’t addressed today.

Hema Thiagarajah, VP, Client Services and Chandni Motwani, Director, Strategy discuss the paradigm shifts in Asia, and how organisations can anticipate and adapt to design human-centred, customer-driven products, services, and experiences.

[![](https://cdn.sanity.io/images/ey850001/production/a97b8d71397c99d81d0ebe3572b589588c255b43-68x68.jpg?w=68&auto=format) Snehaa Karthik Content Production Manager · Appnovation](/people/snehaa-karthik.md) 

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