--- title: "9 of the Best Designed Ecommerce Websites · Appnovation" url: "https://www.appnovation.com/insights/9-best-designed-ecommerce-websites" description: "Ecommerce design inspiration: nine of the best designed online stores and the UX choices that turn browsers into loyal customers." --- Article # 9 of the Best Designed Ecommerce Websites [![](https://cdn.sanity.io/images/ey850001/production/36eb314260fb474cacc1b3a473d7e8402d997898-68x68.png?w=68&auto=format) Appno Blogger Appnovation Coop](/people/appno-blogger.md) Apr 21, 2014 1 min read ![9 of the Best Designed Ecommerce Websites](https://cdn.sanity.io/images/ey850001/production/5a0a52feb1ca683cc7631fe23f281656e6dc8d9c-680x200.jpg?w=1400&auto=format) [E-commerce](/services/technology-platform-development/ecommerce-development.md) is an antiquated term at this point: e-commerce is commerce. While it has long been common for an established brand or merchant to supplement their primary "High Street" retail outlets with an online shop, extending access of their trusted products to their loyal customers online, the core business model has always been built on the in-person shopping experience that "brick-and-mortar" locations provide. There is no substitute for the personally-familiar: assessing the quality, fit, and finish of a product as it rests in one's hands cannot be replicated, and it is that upon which so many established retailers have based the value of their online shopping experience, to great and earned worth. There have obviously been a number of challengers to this model over the years. Many have failed (Pets.com is a famous example), but several upstarts have found a unique niche and have thrived. Whether an extension of a traditional shop, or a web-only experience, to be noticed in a crowded field it helps to have a good looking site. Here are 9 of the best designed ecommerce sites around, IMHO. ### [Salt Surf (opens in new window)](http://saltsurf.com/) ### [Apple (opens in new window)](http://store.apple.com/uk) ### [Art.co.uk (opens in new window)](http://art.co.uk) ### [Big Cartel (opens in new window)](http://directory.bigcartel.com/#jewelry) ### [Peggs & Son (opens in new window)](https://www.peggsandson.com/) ### [Etsy (opens in new window)](http://www.etsy.com/) ### [Tesla Motors (opens in new window)](http://www.teslamotors.com/en_GB/models) ### [Mr Porter (opens in new window)](http://www.mrporter.com/) ### [H&M (opens in new window)](http://www.hm.com/gb/) [![](https://cdn.sanity.io/images/ey850001/production/36eb314260fb474cacc1b3a473d7e8402d997898-68x68.png?w=68&auto=format) Appno Blogger Appnovation Coop · Appnovation](/people/appno-blogger.md) ## Keep reading [![What is Sovereign AI](https://cdn.sanity.io/images/ey850001/production/a5889abdd5e80376912546622e046e3fbef234b4-2496x1664.png?w=640&auto=format)](/insights/what-is-open-source-sovereign-ai.md) Article · 7 min AI ### [What Is Open Source, Sovereign AI?](/insights/what-is-open-source-sovereign-ai.md) Every company is encouraging more AI, and almost every AI bill is climbing. Sovereign AI is about two kinds of control: over your data and over your costs. Here's why open source sits at its foundation. [Iain MacNeil](/people/iain-macneil.md) Article [![AI-first experience design](https://cdn.sanity.io/images/ey850001/production/8bbc2418e87924ef10f36115478a2e10d5bed95e-1584x624.jpg?w=640&auto=format)](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Article · 6 min AI Sep 10, 2026 ### [How to Build an AI-First Experience Without Throwing Out Everything You've Already Built](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Users now expect a direct answer, not a list of links to click through. Here's how organizations can layer an AI-First experience onto their existing website or app, in weeks rather than years. [Andrew Douglas](/people/andrew-douglas.md) Article [![What Becomes Possible When AI Can Read All the Data](https://cdn.sanity.io/images/ey850001/production/c28ab0bd26753421ee42937e13adc7a7f19b47f0-1296x510.jpg?w=640&auto=format)](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Article · 4 min AI Sep 09, 2026 ### [What Becomes Possible When AI Can Read All the Data](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Most of the world's data has never been analyzed, only sampled. AI changes that. How AI-ready data platforms unlock questions no one could ask before. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.