---
title: "Actionable Data and Consumer Insights · Appnovation"
url: "https://www.appnovation.com/insights/actionable-data-and-consumer-insights"
description: "In this panel recording, Appnovation's Senior Director of Data Science & Analytics, Ashley Fitzgerald, joins forward thinkers from AT&T and former PepsiCo…"
---

Article

# Actionable Data and Consumer Insights

In this panel recording, Appnovation's Senior Director of Data Science & Analytics, Ashley Fitzgerald, joins forward thinkers from AT&T and former PepsiCo at the Digital Customer Experience Summit, to discuss: - How to harness CX data and translate insights into innovative customer experiences - Best practices for leveraging and listening to CX data - Agile and service design programs which can benefit CX

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Apr 05, 2022  
 1 min read 

![Actionable Data and Consumer Insights](https://cdn.sanity.io/images/ey850001/production/16943d01b709a603b38cf7d366603230c060cd73-1200x644.jpg?w=1400&auto=format) 

### One of the biggest challenges that businesses face today is the ability to transform the data they collect into intelligence that drives competitive advantage and smarter day-to-day business decisions.

In this panel recording, Appnovation's Senior Director of Data Science & Analytics, Ashley Fitzgerald, joins forward thinkers from **AT&T** and former **PepsiCo** at the Digital Customer Experience Summit, to discuss:

*   How to harness CX data and translate insights into innovative customer experiences
*   Best practices for leveraging and listening to CX data
*   Agile and service design programs which can benefit CX

**Speakers:**

*   Afshin Ahangar, VP, Strategic Customer Insights & Advanced Analytics, **AT&T**
*   John Ross, Global Director Customer Partnerships, Former **PepsiCo**
*   Ashley Fitzgerald, Senior Director, Data Science & Analytics, **Appnovation**

Learn more about how to achieve true business intelligence effectively, by reading our latest blog post: [**3 Steps to Successfully Democratize Data.**](/insights/2022-02-beyond-dashboards-3-steps-successfully-democratize-data.md)

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) 

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