--- title: "Appnovator Spotlight: Angela Rosales · Appnovation" url: "https://www.appnovation.com/insights/appnovator-spotlight-angela-rosales" description: "Appnovator Spotlight: Angela Rosales, Group Director of Strategy, on leading happy strategists and solving complex puzzles for Appnovation clients." --- Article # Appnovator Spotlight: Angela Rosales [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Aug 03, 2023 2 min read ![Appnovator Spotlight: Angela Rosales](https://cdn.sanity.io/images/ey850001/production/175a064f2a432a195f9af3a468eafc3cb0559ca8-2400x1288.jpg?w=1400&auto=format) On this page ## On this page ## Meet Angela Rosales, Group Director, Strategy. When she is not hugging Alpacas, she's listening to jazz and solving complex puzzles for our clients. **Tell us about your role:** My role as Group Director is to make people happy. Happy Strategists = feeling valued, productive, challenged, and continually excited by the work - all while delivering work representative of Appnovation strategic excellence. Happy Clients = feeling equipped to make well-thought-out decisions. And happy Creative/Tech = feeling inspired and gaining clarity. **What’s one of the most interesting parts of your job?** Operating across all levels of strategy makes me feel like I’m travelling through space and time. **What do you love most about what you do?** Solving complex puzzles, being inspired by and inspiring people, and learning new things. **What does being an Appnovator mean to you?** Being an Appnovator means having the ability to think big while also being pragmatic. It’s about having the same mindset as “Bold Ambition. Practical Action.” **In 3 words, how would your family and friends describe you?** Adventurous, Caring, Busy **In your time off, what’s your favourite hobby?** Starting new hobbies. **What do you do to relax?** Listen to jazz and go for a walk. **What is your favourite meal?** Rice & Sinigang **What is the bravest thing you've done?** Cry during a presentation. **If you could describe yourself as an animal, what would it be?** Unicorns are animals. I’m sticking to that. **What’s the last song you listened to?** “Ruby, My Dear” - McCoy Tyner **Coffee or Tea?** Coffee & Tea **Give us your best podcast/book recommendation, please** Podcast - Personology Want to learn about joining our team? Follow Appnovation on [LinkedIn (opens in new window)](https://www.linkedin.com/company/appnovation/) or visit our [Careers](/careers.md) page to apply to one of our open positions (yes, we’re hiring!). [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![What is Sovereign AI](https://cdn.sanity.io/images/ey850001/production/a5889abdd5e80376912546622e046e3fbef234b4-2496x1664.png?w=640&auto=format)](/insights/what-is-open-source-sovereign-ai.md) Article · 7 min AI ### [What Is Open Source, Sovereign AI?](/insights/what-is-open-source-sovereign-ai.md) Every company is encouraging more AI, and almost every AI bill is climbing. Sovereign AI is about two kinds of control: over your data and over your costs. Here's why open source sits at its foundation. [Iain MacNeil](/people/iain-macneil.md) Article [![AI-first experience design](https://cdn.sanity.io/images/ey850001/production/8bbc2418e87924ef10f36115478a2e10d5bed95e-1584x624.jpg?w=640&auto=format)](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Article · 6 min AI Sep 10, 2026 ### [How to Build an AI-First Experience Without Throwing Out Everything You've Already Built](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Users now expect a direct answer, not a list of links to click through. Here's how organizations can layer an AI-First experience onto their existing website or app, in weeks rather than years. [Andrew Douglas](/people/andrew-douglas.md) Article [![What Becomes Possible When AI Can Read All the Data](https://cdn.sanity.io/images/ey850001/production/c28ab0bd26753421ee42937e13adc7a7f19b47f0-1296x510.jpg?w=640&auto=format)](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Article · 4 min AI Sep 09, 2026 ### [What Becomes Possible When AI Can Read All the Data](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Most of the world's data has never been analyzed, only sampled. AI changes that. How AI-ready data platforms unlock questions no one could ask before. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.