--- title: "Becoming a Champion Digital Financial Services Company · Appnovation" url: "https://www.appnovation.com/insights/becoming-champion-digital-financial-services-company" description: "As the world moves rapidly towards a technology-enabled future, how can financial services providers optimize CX and digital marketing initiatives?" --- Article # Becoming a Champion Digital Financial Services Company As the world moves rapidly towards a technology-enabled future, how can financial services providers optimize CX and digital marketing initiatives? [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Jun 13, 2022 1 min read ![Becoming a Champion Digital Financial Services Company](https://cdn.sanity.io/images/ey850001/production/439c3ba73933e7b619b09c7905ae75cd74e3ded0-1200x644.png?w=1400&auto=format) Nathan Gervais, Appnovation's Technical Director, recently joined a panel discussion at the Digital Marketing for Financial Services Summit to discuss how financial services providers can optimize CX and digital marketing initiatives as the world moves rapidly towards a technology-enabled future. The panel discussed learning how to perfect your digital marketing strategy on a long-term basis by: * **Breaking free from the boundaries of legacy technology and systems:** to embrace new ways of thinking and strengthen relationships with customers * **Aligning digital marketing to overall organizational transformation:** to better meet the needs of an emerging financial services landscape * **Identifying the critical measures, tools and technologies:** to support you on your new digital journey Take a look at some highlights from Gervais' insightful panel discussion alongside Elizabeth Walford from Clik2Pay, Eric Arnold from Planswell, and Tim Rickards from Hearsay. [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![What Digital Means to Pharma](https://cdn.sanity.io/images/ey850001/production/eae63058753eabdfbcadcdaaf988d69fff910377-1200x644.jpg?w=640&auto=format)](/insights/what-digital-means-pharma.md) Article · 1 min Mar 07, 2022 ### [What Digital Means to Pharma](/insights/what-digital-means-pharma.md) Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts. However, the exact role of digital changes from company to company. In this recording, Steve Peretz, Group Director of Health Experience & Product Strategy at Appnovation, joins forward thinkers in Pharma from Pfizer and Bayer for an interactive panel discussion. [Appnovation](/people/appnovation.md) Article [![Knowledge Base: Quest to Educate](https://cdn.sanity.io/images/ey850001/production/58e05d02b4e97b681c39c7ecab5f6deaac492ef7-1200x628.png?w=640&auto=format)](/insights/contentful-webinar-series-quest-educate.md) Article · 1 min Nov 03, 2021 ### [Contentful Webinar Series: Quest to Educate](/insights/contentful-webinar-series-quest-educate.md) In this recording, Gavin Estey, Technical Director in Technology at Appnovation, joins industry leaders from Phase2 and VShift to discuss how centralized knowledge management drives valuable CX. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.