---
title: "CMAcx Event Series: Redefining CX – Innovation Post COVID-19 · Appnovation"
url: "https://www.appnovation.com/insights/cmacx-event-series-redefining-cx-innovation-post-covid-19"
description: "By adopting a lifecycle mentality – as opposed to thinking of projects as tactile pieces of work – your entire team benefits."
---

Article

# CMAcx Event Series: Redefining CX – Innovation Post COVID-19

By adopting a lifecycle mentality – as opposed to thinking of projects as tactile pieces of work – your entire team benefits.

[![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer](/people/cindy-simpson.md) May 14, 2021  
 1 min read 

![CMAcx Event Series: Redefining CX – Innovation Post COVID-19](https://cdn.sanity.io/images/ey850001/production/8d7830eb86d7e9e3959a62d5716305f21743bb19-1200x644.jpg?w=1400&auto=format) 

### Customer preferences and behaviors are continuing to evolve in the wake of the pandemic, which has created new opportunities for CX innovation.

Appnovation’s Anton Morrison, VP of Experience Design, recently participated in a great discussion on how the C-suite is tackling today’s challenges and the overall contribution of CX to brand promise and growth.

He and the panel identified several ways COVID-19 has changed the way brands approach customer experience, and – more importantly – the most effective ways to move forward.

Watch his discussion with senior leaders from Ipsos Canada, Air Miles, and more below.

[![](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) Cindy Simpson Writer · Appnovation](/people/cindy-simpson.md) 

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