--- title: "CX in the New Era of Healthcare · Appnovation" url: "https://www.appnovation.com/insights/cx-new-era-healthcare" description: "Healthcare is undergoing a paradigm shift. Appnovation's experts explain how customer experience is reshaping patient and HCP engagement." --- Article # CX in the New Era of Healthcare [![](https://cdn.sanity.io/images/ey850001/production/b331e37f0be8705e6d59a737df9a4790888b2da6-68x68.jpg?w=68&auto=format) Vanessa Burley](/people/vanessa-burley.md) Dec 10, 2020 1 min read ![CX in the New Era of Healthcare](https://cdn.sanity.io/images/ey850001/production/14ff205648452362d765787344935beedfc69ac5-1200x644.jpg?w=1400&auto=format) There is a paradigm shift in healthcare. As the world looks to the healthcare industry for guidance, this is where its leaders come to set the agenda and change lives. Anton Morrison, VP of User Experience & Design and Steve Peretz, Director, Health Experience & Product Strategy at Appnovation, presented at Total Health 2020, the global event for the best in healthcare thought leadership, sharing their insights on improving the patient's end-to-end healthcare experience through digital innovation. In this session, Anton and Steve layout actionable insights on how to plan for the patient's end-to-end experience, or the moments in between when a patient is with their practitioner, creating a more personalized patient experience, the role of data, innovation and how digital technologies and experiences enable the patient experience, and explore how the future is wrapping healthcare around the individual, as opposed to the other way around, which is the current scenario. This means looking at a patient holistically, including all touch points digital or otherwise. Watch the recording below and check out the [Q&A session (opens in new window)](https://vimeo.com/481804081/66bf13ea1f) as Anton and Steve continue the conversation. If you'd like to learn more or want to share what challenges your facing with [digital and healthcare](/industries/health-and-life-science.md), we'd love to hear from you! [![](https://cdn.sanity.io/images/ey850001/production/b331e37f0be8705e6d59a737df9a4790888b2da6-68x68.jpg?w=68&auto=format) Vanessa Burley Appnovation](/people/vanessa-burley.md) ## Keep reading [![Digital Solutions: How health companies can drive behaviors and enhance patient experience](https://cdn.sanity.io/images/ey850001/production/c6628bdc538fc08db3f30e9e61f06b81830694ba-1200x644.png?w=640&auto=format)](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Article · 5 min Mar 13, 2023 ### [Digital Solutions: How health companies can drive behaviors and enhance patient experience](/insights/digital-solutions-how-health-companies-can-drive-behaviors-and-enhance-patient-experience.md) Every year, an estimated 100,000 Americans die preventable deaths—while others incur $100 billion in preventable medical costs—simply because they aren’t taking their medications as prescribed. [Appnovation](/people/appnovation.md) Article [![Data Visualization: Helping businesses become more data mature](https://cdn.sanity.io/images/ey850001/production/2bcd63dfb35c70c4bcfc009e859f8b1db93217ae-1200x644.png?w=640&auto=format)](/insights/2022-01-data-visualization-helping-businesses-become-more-data-mature.md) Article · 6 min Mar 27, 2023 ### [Data Visualization: Helping businesses become more data mature](/insights/2022-01-data-visualization-helping-businesses-become-more-data-mature.md) Data is at the core of delivering people-inspired solutions and experiences. Organizations across the globe are working to identify how they can leverage their data to make better, more informed decisions. In partnership with Google Cloud’s Looker, we developed the Clinical Trials Informatics Solution - a data platform for advancing clinical trials. This clinical trial informatics solution can help doctors analyze and visualize data to prescribe more effective therapies, improving patient outcomes. [Derek Lucchese](/people/derek-lucchese.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.