--- title: "CXFS: The Necessity to Humanize Digital and Design with Purpose · Appnovation" url: "https://www.appnovation.com/insights/cxfs-necessity-humanize-digital-and-design-purpose" description: "In this recording, our VP Technology, John Mozayani, joins the CXFS Conference for a live panel discussion, The Necessity to Humanize Digital and Design…" --- Article # CXFS: The Necessity to Humanize Digital and Design with Purpose In this recording, our VP Technology, John Mozayani, joins the CXFS Conference for a live panel discussion, The Necessity to Humanize Digital and Design with Purpose. [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Jun 29, 2021 1 min read ![The Necessity to Humanize Digital and Design with Purpose](https://cdn.sanity.io/images/ey850001/production/ed8d19b5a28735d05af5e0ca0a0d78382a3eda99-1200x644.jpg?w=1400&auto=format) ### Customer Experience for Financial Services Customers expect more - our research shows that 67% felt that their digital experience in banking and financial management was extremely or very important to them. But what's next in 2021 and beyond? In this recording, our VP Technology, John Mozayani, joins the CXFS panel discussion, **The Necessity to Humanize Digital and Design with Purpose.** Topics include: * Balancing between user-focused technology and a highly-personalized human connection * Gaining CX perspective across financial services as we move into the ‘next normal’ **Speakers:** * Jennifer Borchardt, Director of Omnichannel Experience and Strategy, U.S. Bank * Kent Lawson, Executive Director Brand & Customer Experience, BlueCross BlueShield * Kamesh Moolah, Senior Vice President Virtual Channels, Barclays * John Mozayani, Vice President, Technology, Appnovation [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Becoming a Champion Digital Financial Services Company](https://cdn.sanity.io/images/ey850001/production/439c3ba73933e7b619b09c7905ae75cd74e3ded0-1200x644.png?w=640&auto=format)](/insights/becoming-champion-digital-financial-services-company.md) Article · 1 min Jun 13, 2022 ### [Becoming a Champion Digital Financial Services Company](/insights/becoming-champion-digital-financial-services-company.md) As the world moves rapidly towards a technology-enabled future, how can financial services providers optimize CX and digital marketing initiatives? [Appnovation](/people/appnovation.md) Article [![What Digital Means to Pharma](https://cdn.sanity.io/images/ey850001/production/eae63058753eabdfbcadcdaaf988d69fff910377-1200x644.jpg?w=640&auto=format)](/insights/what-digital-means-pharma.md) Article · 1 min Mar 07, 2022 ### [What Digital Means to Pharma](/insights/what-digital-means-pharma.md) Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts. However, the exact role of digital changes from company to company. In this recording, Steve Peretz, Group Director of Health Experience & Product Strategy at Appnovation, joins forward thinkers in Pharma from Pfizer and Bayer for an interactive panel discussion. [Appnovation](/people/appnovation.md) Article [![Knowledge Base: Quest to Educate](https://cdn.sanity.io/images/ey850001/production/58e05d02b4e97b681c39c7ecab5f6deaac492ef7-1200x628.png?w=640&auto=format)](/insights/contentful-webinar-series-quest-educate.md) Article · 1 min Nov 03, 2021 ### [Contentful Webinar Series: Quest to Educate](/insights/contentful-webinar-series-quest-educate.md) In this recording, Gavin Estey, Technical Director in Technology at Appnovation, joins industry leaders from Phase2 and VShift to discuss how centralized knowledge management drives valuable CX. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.