---
title: "The Key to CX Success is EX · Appnovation"
url: "https://www.appnovation.com/insights/key-cx-success-ex"
description: "Appnovation's VP Strategy, Allison Humphries and VP Experience Design, Anton Morrison, explore the hybrid work environment of the future, and the…"
---

Article

# The Key to CX Success is EX

Appnovation's VP Strategy, Allison Humphries and VP Experience Design, Anton Morrison, explore the hybrid work environment of the future, and the importance of empathy to understanding how your employees' total impression of their work motivates their workplace behaviors.

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Jun 15, 2021  
 1 min read 

![The Key to CX Success is EX](https://cdn.sanity.io/images/ey850001/production/a8f332a790579d69c145a0e7b61423f203e2902d-1200x644.jpg?w=1400&auto=format) 

### **The Key to CX Success is EX**.

The workplace has changed - between hybrid working models and the surge in remote work forces, the importance of invaluable employee experiences has never been more important.

It's been proven that there is a direct relationship between invaluable employee experiences and exceptional customer experiences. In fact, 'happy employees drive an 81% increase in customer satisfaction' (Forrester, 2014).

In this recording, Appnovation's Allison Humphries, VP, Strategy, and Anton Morrison, VP, Experience Design, explore:

*   The importance of empathy to understanding how your employees' total impression of their work motivates their workplace behaviors
*   How workplace culture becomes the ‘psychological contract’ that ensures a company’s purpose, ethos and values are aligned with employees’
*   How a positive EX breeds accountability in driving individual and collective successes

Questions? Don't hesitate to [get in touch](/company/contact.md).

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) 

## Keep reading

[![The Necessity to Humanize Digital and Design with Purpose](https://cdn.sanity.io/images/ey850001/production/ed8d19b5a28735d05af5e0ca0a0d78382a3eda99-1200x644.jpg?w=640&auto=format)](/insights/cxfs-necessity-humanize-digital-and-design-purpose.md)

 Article · 1 min Jun 29, 2021 

### [CXFS: The Necessity to Humanize Digital and Design with Purpose](/insights/cxfs-necessity-humanize-digital-and-design-purpose.md)

In this recording, our VP Technology, John Mozayani, joins the CXFS Conference for a live panel discussion, The Necessity to Humanize Digital and Design with Purpose.

[Appnovation](/people/appnovation.md) Article 

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