--- title: "Three Ways To Rebrand Your Digital Innovation · Appnovation" url: "https://www.appnovation.com/insights/three-ways-rebrand-your-digital-innovation" description: "'Digital innovation' has become a buzzword. Three ways to reframe and rebrand your innovation efforts to drive real business progress." --- Article # Three Ways To Rebrand Your Digital Innovation [![](https://cdn.sanity.io/images/ey850001/production/6223d00858183e7d5d8605f9b0a61d5164996d6c-68x68.png?w=68&auto=format) Yvette Yanne EVP, Innovation & Transformation](/people/yvette-yanne.md) Jul 24, 2023 1 min read ![Yvette Yanne Forbes Digital Innovation](https://cdn.sanity.io/images/ey850001/production/76bc3eca42593cd382f4c0f57d3af0b2251306d3-1200x644.png?w=1400&auto=format) When it comes to overused business buzzwords, I’d argue that “digital innovation” is near the top of the list. In fact, I think its buzzworthiness is standing in the way of real business progress. Today, technology is changing at an exponential rate—advancing faster than we’ve ever seen. In fact, according to author and futurist Ray Kurzweil’s *Law of Accelerating Returns*, the 21st century will likely experience 20,000 years of technological progress by the time it wraps up (compared to the 100 years of progress we experienced back in the 20th century). In this Forbes article I discuss that \[technology} investments driven by trends, panic—or worse—FOMO (fear of missing out) make organizations more vulnerable to missteps. [![](https://cdn.sanity.io/images/ey850001/production/6223d00858183e7d5d8605f9b0a61d5164996d6c-68x68.png?w=68&auto=format) Yvette Yanne EVP, Innovation & Transformation · Appnovation](/people/yvette-yanne.md) ## Keep reading [![What is Sovereign AI](https://cdn.sanity.io/images/ey850001/production/a5889abdd5e80376912546622e046e3fbef234b4-2496x1664.png?w=640&auto=format)](/insights/what-is-open-source-sovereign-ai.md) Article · 7 min AI ### [What Is Open Source, Sovereign AI?](/insights/what-is-open-source-sovereign-ai.md) Every company is encouraging more AI, and almost every AI bill is climbing. Sovereign AI is about two kinds of control: over your data and over your costs. Here's why open source sits at its foundation. [Iain MacNeil](/people/iain-macneil.md) Article [![AI-first experience design](https://cdn.sanity.io/images/ey850001/production/8bbc2418e87924ef10f36115478a2e10d5bed95e-1584x624.jpg?w=640&auto=format)](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Article · 6 min AI Sep 10, 2026 ### [How to Build an AI-First Experience Without Throwing Out Everything You've Already Built](/insights/how-build-ai-first-experience-without-throwing-out-everything-youve-already-built.md) Users now expect a direct answer, not a list of links to click through. Here's how organizations can layer an AI-First experience onto their existing website or app, in weeks rather than years. [Andrew Douglas](/people/andrew-douglas.md) Article [![What Becomes Possible When AI Can Read All the Data](https://cdn.sanity.io/images/ey850001/production/c28ab0bd26753421ee42937e13adc7a7f19b47f0-1296x510.jpg?w=640&auto=format)](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Article · 4 min AI Sep 09, 2026 ### [What Becomes Possible When AI Can Read All the Data](/insights/what-becomes-possible-when-ai-can-read-all-data.md) Most of the world's data has never been analyzed, only sampled. AI changes that. How AI-ready data platforms unlock questions no one could ask before. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.