--- title: "Webinar: Why Patient Engagement Doesn't Work · Appnovation" url: "https://www.appnovation.com/insights/webinar-why-patient-engagement-doesnt-work-lessons-learned-drive-consumer-empowerment" description: "With innovative technologies making it easier for patients and consumers to access care, the old patient engagement strategies and tactics no longer apply." --- Article # Webinar: Why Patient Engagement Doesn't Work - Lessons Learned to Drive Consumer Empowerment With innovative technologies making it easier for patients and consumers to access care, the old patient engagement strategies and tactics no longer apply. Join Appnovation and Bright Spots for a live panel discussion on September 23, at 12 pm ET, 'Why Patient Engagement Doesn’t Work'. Learn how healthcare organizations can completely transform the ways they connect, interact, and engage with their patients. [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Sep 27, 2021 1 min read ![Why Patient Engagement Doesn't Work - Lessons Learned to Drive Consumer Empowerment](https://cdn.sanity.io/images/ey850001/production/06142e340c467e227c6c8dcd9bca3498daa97f86-1200x644.jpg?w=1400&auto=format) ### The patient mindset is shifting: How can you better understand and meet their needs? With innovative technologies making it easier for patients and consumers to access care, the old patient engagement strategies and tactics no longer apply. In this recording, Steve Peretz, Director, Health Experience & Product Strategy at Appnovation, joins forward thinkers in healthcare from **Excellus BlueCross** **BlueShield, John D. Stoeckle Centre for Primary Care Innovation**, and **AvMed** to discuss: * **The importance of adapting to the shifts in patient behavior** by meeting consumers where they are and on their terms * **Best practises and success stories** on how healthcare organizations can completely transform the ways they connect, interact, and engage with their patients **Speakers:** * Susie Hume, Director, Digital Strategy, Experience & Delivery, Excellus BlueCross BlueShield * Susan Edgman-Levitan, PA, Executive Director, John D. Stoeckle Centre for Primary Care Innovation, Mass General * Ana Eberhard, Vice President, Member Engagement, AvMed * Steve Peretz, Director, Health Experience & Product Strategy, Appnovation [![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) ## Keep reading [![Becoming a Champion Digital Financial Services Company](https://cdn.sanity.io/images/ey850001/production/439c3ba73933e7b619b09c7905ae75cd74e3ded0-1200x644.png?w=640&auto=format)](/insights/becoming-champion-digital-financial-services-company.md) Article · 1 min Jun 13, 2022 ### [Becoming a Champion Digital Financial Services Company](/insights/becoming-champion-digital-financial-services-company.md) As the world moves rapidly towards a technology-enabled future, how can financial services providers optimize CX and digital marketing initiatives? [Appnovation](/people/appnovation.md) Article [![What Digital Means to Pharma](https://cdn.sanity.io/images/ey850001/production/eae63058753eabdfbcadcdaaf988d69fff910377-1200x644.jpg?w=640&auto=format)](/insights/what-digital-means-pharma.md) Article · 1 min Mar 07, 2022 ### [What Digital Means to Pharma](/insights/what-digital-means-pharma.md) Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts. However, the exact role of digital changes from company to company. In this recording, Steve Peretz, Group Director of Health Experience & Product Strategy at Appnovation, joins forward thinkers in Pharma from Pfizer and Bayer for an interactive panel discussion. [Appnovation](/people/appnovation.md) Article [![Knowledge Base: Quest to Educate](https://cdn.sanity.io/images/ey850001/production/58e05d02b4e97b681c39c7ecab5f6deaac492ef7-1200x628.png?w=640&auto=format)](/insights/contentful-webinar-series-quest-educate.md) Article · 1 min Nov 03, 2021 ### [Contentful Webinar Series: Quest to Educate](/insights/contentful-webinar-series-quest-educate.md) In this recording, Gavin Estey, Technical Director in Technology at Appnovation, joins industry leaders from Phase2 and VShift to discuss how centralized knowledge management drives valuable CX. [Appnovation](/people/appnovation.md) Article ## Get the thinking, *before everyone else.* One considered email a month. New essays, field notes from live engagements, and the occasional strong opinion. No noise.