---
title: "What Digital Means to Pharma · Appnovation"
url: "https://www.appnovation.com/insights/what-digital-means-pharma"
description: "Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts."
---

Article

# What Digital Means to Pharma

Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts. However, the exact role of digital changes from company to company. In this recording, Steve Peretz, Group Director of Health Experience & Product Strategy at Appnovation, joins forward thinkers in Pharma from Pfizer and Bayer for an interactive panel discussion.

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation](/people/appnovation.md) Mar 07, 2022  
 1 min read 

![What Digital Means to Pharma](https://cdn.sanity.io/images/ey850001/production/eae63058753eabdfbcadcdaaf988d69fff910377-1200x644.jpg?w=1400&auto=format) 

### Over recent years, we’ve seen the pharmaceutical industry become more involved with digital healthcare through external partnerships and internal efforts.

In this panel recording, Steve Peretz, Group Director of Health Experience & Product Strategy at Appnovation, joined forward thinkers from **Pfizer** and **Bayer** at the DTx West Summit, to discuss: 

*   How digital health aligns with pharma's traditional therapeutics approach
*   The role that pharma plays in measuring outcomes
*   How pharma can create successful partnerships with advocacy and technology partners to advance digital strategies

**Speakers:**

*   Josh Raysman, VP, Digital Innovation Lab, **Pfizer**
*   Douglas Lee, VP, BD & Licensing, Head of Digital and Data Science, **Bayer**
*   Steve Peretz, Group Director, Health Experience & Product Strategy, **Appnovation**

[Learn more](/industries/health-and-life-science.md) about how we're inspiring possibility in health.

[![](https://cdn.sanity.io/images/ey850001/production/bbdd32aa4f483bc8417155e77494cdbf6d81e377-68x68.jpg?w=68&auto=format) Appnovation Appnovation](/people/appnovation.md) 

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