---
title: "The Economics of Empathy · Appnovation"
url: "https://www.appnovation.com/news/considerations-building-or-updating-your-digital-experience"
description: "Three Ways to Drive Business Growth with Human-Centered Design."
---

News User Experience & Interaction Design 

# Considerations For Building Or Updating Your Digital Experience

Three Ways to Drive Business Growth with Human-Centered Design.

![Close-up of hands typing on a laptop keyboard](https://cdn.sanity.io/images/ey850001/production/79bf811c06a0949865e9bbe8c7b93b05c1457ef0-1200x644.png?w=1600&auto=format) 

Since March 2020, many companies have scrambled to accelerate their digital strategy to augment customer digital experience. My company found that consumer expectations have [increased dramatically (opens in new window)](https://cdn.sanity.io/files/qwv4krnv/production/2112985b4736f64922cd33e80c87d365decc6411.pdf?utm_source=press&utm_medium=referral&utm_campaign=research%20report%20digital%20consumer) as digital means have become the only point of contact consumers have with many brands.

This acceleration and shift in consumer behavior has put the spotlight on organizations that don’t have the systems or technology in place to make the quick pivots needed to deliver the most desirable digital consumer experience.

In my latest Forbes article, see how brands that truly understand the digital journey are rewriting their strategy and delivering a more empathetic and human digital experience.

## At a glance

Type

News

Date

Jun 25, 2021

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## Media contact

[marketing@appnovation.com](mailto:marketing@appnovation.com)

Replies within one business day — spokesperson, not statement generator.