---
title: "How Your Brand & Customers Win with Democratized Data & Embedded Analytics · Appnovation"
url: "https://www.appnovation.com/news/how-your-brand-customers-win-democratized-data-embedded-analytics"
description: "Ashley Fitzgerald, Senior Director, Data Science & Analytics at Appnovation, discusses democratization of data: breaking down silos to make data +…"
---

News Data & Analytics Data Visualization & Analytics 

# How Your Brand & Customers Win with Democratized Data & Embedded Analytics

Ashley Fitzgerald, Senior Director, Data Science & Analytics at Appnovation, discusses democratization of data: breaking down silos to make data + insights available to all teams, while creating a single view of the customer in a special guest feature for insideBIGDATA.

![Woman at her desk beside the headline on how brands and customers win with democratized data and embedded analytics](https://cdn.sanity.io/images/ey850001/production/1d197ba291a24642372de27fd8ab9e028298024f-1200x644.jpg?w=1600&auto=format) 

*Ashley Fitzgerald, Senior Director, Data Science & Analytics at* [*Appnovation*](/index.md)*, discusses democratization of data: breaking down silos to make data + insights available to all teams, while creating a single view of the customer in a special guest feature for insideBIGDATA.*

The importance of data within organizations has never been greater. Companies struggle to turn vast amounts of data into insights that tell a story and drive action. Often, the majority of time is spent cleaning and collecting data rather than analyzing it for business impact. Keep reading to learn how your brand can drive success and increase your business intelligence (BI) with the smarter use of data through embedded analytics.

**Make sure you’re nailing the BI basics**

Before you fully explore the vast capabilities and potential of advanced analytics, you should pause to ensure your data, research and BI fundamentals are operating as they should. Data allows us to find quick solutions for complex problems and is the proverbial map that can guide you through uncertainty. By starting with a thorough analysis across functions, from supply chain to delivery, you can be prepared for what’s happening now and even what’s to come.

## At a glance

Type

News

Date

Dec 09, 2021

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## Media contact

[marketing@appnovation.com](mailto:marketing@appnovation.com)

Replies within one business day — spokesperson, not statement generator.