---
title: "Increase App Engagement By Nailing Your First Impression · Appnovation"
url: "https://www.appnovation.com/news/increase-app-engagement-nailing-your-first-impression"
description: "Increase App Engagement By Nailing Your First Impression"
---

News Digital Transformation User Experience & Interaction Design Web & Application Development 

# Increase App Engagement By Nailing Your First Impression

Increase App Engagement By Nailing Your First Impression

![Close-up of a hand tapping a smartphone screen](https://cdn.sanity.io/images/ey850001/production/4c1619fc79f229f57bd7c89529401613a316682d-1200x644.png?w=1600&auto=format) 

What if I told you that 80% of customers won’t return to your restaurant because of the quality of your black bean soup? You’d immediately put all your attention into making a better soup, right?

Well, here I am telling you that the average app loses [almost 80% of its daily active users  (opens in new window)](https://andrewchen.com/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better/)within the first few days of download. So let’s throw out the book on broad strategy and answer a couple of simple questions to solve the app retention problem: Why should customers download your app, and how will you intrigue them to take that first step? If you can answer these questions, you’ll have the foundation for your whole acquisition and retention strategy.

In my latest Forbes article, I dive into some first impression strategies that can help you reach your goals.

## At a glance

Type

News

Date

Feb 21, 2022

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