---
title: "Three tips for building an engaging app · Appnovation"
url: "https://www.appnovation.com/news/three-tips-building-engaging-app"
description: "Three tips for building an engaging app"
---

News Digital Transformation Web & Application Development 

# Three tips for building an engaging app

Three tips for building an engaging app

![Man smiling while using his phone with earbuds in, beside the headline on building an engaging app](https://cdn.sanity.io/images/ey850001/production/ffc1212436a773108159f8dea831f50201f286c8-1200x644.jpg?w=1600&auto=format) 

With digital solutions, as with life, you only get one chance to make a first impression and for many brands, that pivotal introduction to a new customer will occur via an app. However, while [all verticals  (opens in new window)](https://www.statista.com/statistics/259329/ios-and-android-app-user-retention-rate/)should expect a certain amount of churn, around [one fifth (opens in new window)](https://uplandsoftware.com/localytics/resources/blog/21-percent-of-users-abandon-apps-after-one-use/) of users will abandon an app after a single interaction.

Today, Asia Pacific is home to 60 percent of the global population. It is also inarguably the fastest growing digital economy and is poised to become the world’s biggest consumer market. Unsurprisingly, for mobile app development, it is also leading the [growth (opens in new window)](https://www.adjust.com/resources/ebooks/mobile-app-growth-map/) in the global market.

In a recent article for [Retail in Asia (opens in new window)](https://retailinasia.com/in-tech/three-tips-for-building-an-engaging-app/), Appnovation's Associate Director, Experience Design [Debbie Ng (opens in new window)](https://www.linkedin.com/in/heyitsdebbs/) explores how retail brands can build an impactful, purposeful app with longevity.

## At a glance

Type

News

Date

Apr 29, 2022

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## Media contact

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