Global companies need global solutions as the digital landscape continues to change. Sumitomo decided the time for a new design experience and digital solution was now...and Appnovation agreed.
Sumitomo Drive Technologies, a division of Sumitomo Heavy Industries, brings products and service expertise to provide engineered solutions to their global industrial power transmission customers. With installations worldwide, Sumitomo products are the preferred choice by many of the largest and most recognized global companies.
Appnovation began the collaborative journey with Sumitomo in the middle of 2017. As part of the global digital and growth strategy, Sumitomo embarked upon the initiative to redesign and develop a modern global website that will achieve multiple business objectives.
Creating a design experience meant multiple elements became critical. Creating personalized end user experience based on region and language, incorporating easy to use admin features for content authoring and editing. Additionally, targeted product information based on industries was part of the development plan, as was product selection and configuration tools integration. Ultimately both the overall site sessions and the new site user percentages increased, all the while the overall site issues experienced decreased by 66%.
Decrease in Site Issues