---
title: "Agustina Marcos · Appnovation"
url: "https://www.appnovation.com/people/agustina-marcos"
description: "Agustina Marcos, Managing Director, Account Management, Pharmaceutical & Life Sciences at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Agustina Marcos](https://cdn.sanity.io/images/ey850001/production/1b1a922ebf7110ad4dcbda5110d5d44e420bbb55-68x68.jpg?w=68&auto=format)

# Agustina Marcos

Managing Director, Account Management, Pharmaceutical & Life Sciences

Thinking

## Articles by Agustina Marcos

*   [![2 Proven Strategies for Driving Successful Platform Adoption](https://cdn.sanity.io/images/ey850001/production/ac6630c7cddf7b8d7a5ce44ac788e14f9dd0f686-1728x680.jpg?w=640&auto=format)](/insights/2-proven-strategies-drive-successful-platform-adoption.md)

     Article · 4 min Apr 23, 2025

    ### [2 Proven Strategies to Drive Successful Platform Adoption](/insights/2-proven-strategies-drive-successful-platform-adoption.md)

    Adopting a new platform is a significant undertaking and investment for any organization. In addition to planning and executing the technical implementation, one of the biggest challenges is making sure teams are ready to embrace the platform and make the most of its capabilities. Change is hard, especially if you are moving from a model the team knows and understands. The success of any new technology adoption lies on two critical but often overlooked strategies.

    [Agustina Marcos](/people/agustina-marcos.md) Article