---
title: "Anton Morrison · Appnovation"
url: "https://www.appnovation.com/people/anton-morrison"
description: "Anton Morrison, VP, User Experience Design at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Anton Morrison](https://cdn.sanity.io/images/ey850001/production/bc9ad4cab05c5d74661d3b54a68e3e9c8c8211de-68x68.jpg?w=68&auto=format)

# Anton Morrison

VP, User Experience Design

Thinking

## Articles by Anton Morrison

*   [![How To Build Engaging Apps Across the Customer Journey](https://cdn.sanity.io/images/ey850001/production/7bfb8d358716573a83e16d6fa2473b17ab2b6999-1200x644.png?w=640&auto=format)](/insights/2022-03-how-build-engaging-apps-across-customer-journey.md)

     Article · 3 min Apr 25, 2022

    ### [How to Build Engaging Apps Across the Customer Journey](/insights/2022-03-how-build-engaging-apps-across-customer-journey.md)

    Learn 3 ways to build engaging apps that make a strong first impression throughout the customer journey.

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![Preparing for Take Off: Three Tech Trends Influencing the Future of Travel](https://cdn.sanity.io/images/ey850001/production/dd561852945dc46ce0e579e79a1eaefb96768dda-1200x644.png?w=640&auto=format)](/insights/preparing-take-three-tech-trends-influencing-future-travel.md)

     Article · 4 min Sep 28, 2021

    ### [Preparing for Take Off: Three Tech Trends Influencing the Future of Travel](/insights/preparing-take-three-tech-trends-influencing-future-travel.md)

    The Future of Travel & Tourism is Fueled by Digital Experiences, According to Appnovation Research

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![Data and Tech Drive the Future of Patient-Healthcare Professional Relationships](https://cdn.sanity.io/images/ey850001/production/f30fb3bde9c401a49d10f604304e88809276ca1b-1200x629.jpg?w=640&auto=format)](/insights/2020-08-data-and-tech-drive-future-patient-healthcare-professional-relationships.md)

     Article · 2 min Aug 11, 2020

    ### [Data and Tech Drive the Future of Patient-Healthcare Professional Relationships](/insights/2020-08-data-and-tech-drive-future-patient-healthcare-professional-relationships.md)

    With the trends leading towards value-based and preventative healthcare, HCPs that shift towards patient-first models will cement their position as market leaders. Below are two key considerations that can lend a strategic lens to your approach.

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![Smiling people using their phones, with the headline How to Lead the Way in the Rapidly Evolving World of Pharma Marketing](https://cdn.sanity.io/images/ey850001/production/42d50b6e2e1f0bdf2603b0ea23f5b5f896ac45b2-1200x629.jpg?w=640&auto=format)](/insights/2020-06-how-lead-way-rapidly-evolving-world-pharma-marketing.md)

     Article · 5 min Jun 30, 2020

    ### [How to Lead the Way in the Rapidly Evolving World of Pharma Marketing](/insights/2020-06-how-lead-way-rapidly-evolving-world-pharma-marketing.md)

    Demographics is a powerful driver of change. Integrated health management and a cutting edge, multi-disciplinary health marketing approach will be table stakes. The shift to value-based healthcare isn’t coming — it’s already here.

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![Using Data Analytics for Better Health Decisions](https://cdn.sanity.io/images/ey850001/production/63ab2e8cb13014fc5b0f19140cc1edc5787567d9-1200x644.png?w=640&auto=format)](/insights/2020-02-using-data-analytics-better-health-decisions-blog.md)

     Article · 3 min Feb 27, 2020

    ### [Using Data Analytics for Better Health Decisions](/insights/2020-02-using-data-analytics-better-health-decisions-blog.md)

    Read Appnovation's thought leadership publication on "Using Data Analytics For Better Health Decisions". See how digital technology and digital strategy is driving innovation and growth in life sciences, pharma and healthcare.

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![Anton Morrison, Vice President UX Design at Appnovation](https://cdn.sanity.io/images/ey850001/production/33adb9e2f1b0c008e2a7a5d33a22e5908b2224ef-1440x600.jpg?w=640&auto=format)](/insights/2020-01-new-appnovation-research-ux-life-sciences.md)

     Article · 5 min Jan 28, 2020

    ### [New Appnovation Research: UX in Life Sciences](/insights/2020-01-new-appnovation-research-ux-life-sciences.md)

    New thought leadership shows how technology and digital transformation is driving innovation and growth in life sciences, pharma and healthcare. Read the latest advances in digital experience and digital strategy that are driving health digital solutions.

    [Anton Morrison](/people/anton-morrison.md) Article

*   [![We are spending UNE NUIT DANS LA RUE](https://cdn.sanity.io/images/ey850001/production/e15e9b391dde265b9ef480553dfdb165c88d0530-1440x600.jpg?w=640&auto=format)](/insights/we-are-spending-une-nuit-dans-la-rue.md)

     Article · 2 min Sep 25, 2017

    ### [We are spending UNE NUIT DANS LA RUE](/insights/we-are-spending-une-nuit-dans-la-rue.md)

    [Anton Morrison](/people/anton-morrison.md) Article