---
title: "Ashley Fitzgerald · Appnovation"
url: "https://www.appnovation.com/people/ashley-fitzgerald"
description: "Ashley Fitzgerald, Capability Lead, Data & Analytics at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Ashley Fitzgerald](https://cdn.sanity.io/images/ey850001/production/b39fd21c6af64901cfa58b6afca84e463d497ff9-68x68.jpg?w=68&auto=format)

# Ashley Fitzgerald

Capability Lead, Data & Analytics

Thinking

## Articles by Ashley Fitzgerald

*   [![Data That Makes an Impact: Part 2 - Become Data-Guided](https://cdn.sanity.io/images/ey850001/production/a33de19f6836678dabfdab51591587f5be81ac0f-1201x645.png?w=640&auto=format)](/insights/2022-11-data-makes-impact-part-2-become-data-guided.md)

     Article · 9 min Nov 16, 2022

    ### [Data That Makes an Impact: Part 2 - Become Data-Guided](/insights/2022-11-data-makes-impact-part-2-become-data-guided.md)

    Explore considerations for advancing your organization’s data maturity and suggestions for ensuring the transition goes smoothly.

    [Ashley Fitzgerald](/people/ashley-fitzgerald.md) Article

*   [![Data That Makes an Impact: Part 1 - Where To Begin](https://cdn.sanity.io/images/ey850001/production/ed28e4823f6640fba12ffed2af6a9a3fba03ae74-1201x645.png?w=640&auto=format)](/insights/2022-10-data-makes-impact-part-1-where-begin.md)

     Article · 7 min Oct 19, 2022

    ### [Data That Makes an Impact: Part 1 - Where To Begin](/insights/2022-10-data-makes-impact-part-1-where-begin.md)

    Discover the most important question to ask when figuring out where to start a data transformation or personalization effort.

    [Ashley Fitzgerald](/people/ashley-fitzgerald.md) Article

*   [![Beyond dashboards: 3 Steps to Successfully Democratize Data](https://cdn.sanity.io/images/ey850001/production/e174f1ac3cc5f2694aab87a2d706d6147e15c7e2-1200x644.png?w=640&auto=format)](/insights/2022-02-beyond-dashboards-3-steps-successfully-democratize-data.md)

     Article · 8 min Feb 15, 2022

    ### [Beyond Dashboards: 3 Steps to Successfully Democratize Data](/insights/2022-02-beyond-dashboards-3-steps-successfully-democratize-data.md)

    Raw data doesn’t drive business intelligence (BI) on its own. To successfully move from Point A to Point B, you need a solid data science practice, analytics infrastructure, and complete organizational buy-in. Here, we explain how to achieve it all.

    [Ashley Fitzgerald](/people/ashley-fitzgerald.md) Article

*   [![Your Customers Have Changed. Has Your Data Strategy?](https://cdn.sanity.io/images/ey850001/production/eaf7d655e7871e3d4df77856de21d13d8ca87298-1200x644.png?w=640&auto=format)](/insights/2021-06-your-customers-have-changed-has-your-data-strategy.md)

     Article · 5 min Jun 15, 2021

    ### [Your Customers Have Changed. Has Your Data Strategy?](/insights/2021-06-your-customers-have-changed-has-your-data-strategy.md)

    Data is critical to understanding consumers and unlocking human-centered insights. Just like other areas of your business, your data strategy has been impacted by the pandemic and needs to evolve. Here’s how to address the shifts and realities of a new digital world where your audience demands more.

    [Ashley Fitzgerald](/people/ashley-fitzgerald.md) Article