---
title: "Chandni Motwani · Appnovation"
url: "https://www.appnovation.com/people/chandni-motwani"
description: "Chandni Motwani, Director Strategy, APAC at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Chandni Motwani](https://cdn.sanity.io/images/ey850001/production/5a41e9f1ce80f56ad9843972ccfc377170ee1284-68x68.png?w=68&auto=format)

# Chandni Motwani

Director Strategy, APAC

Thinking

## Articles by Chandni Motwani

*   [![3 Steps To Build Trust And Elevate Your Insurance CX](https://cdn.sanity.io/images/ey850001/production/5097252ea04723db880bef85ef0fa0fc5ed442f2-1200x644.jpg?w=640&auto=format)](/insights/05-11-3-steps-build-trust-and-elevate-your-insurance-cx.md)

     Article · 4 min May 17, 2022

    ### [3 Steps To Build Trust And Elevate Your Insurance CX](/insights/05-11-3-steps-build-trust-and-elevate-your-insurance-cx.md)

    This article explores ways insurance brands are uniquely positioned to build trust and create differentiated customer experiences.

    [Chandni Motwani](/people/chandni-motwani.md) Article

*   [![Value-Based Marketing: How to Engage Gen Z Meaningfully](https://cdn.sanity.io/images/ey850001/production/411ce013a4413aad219de15f6a77992a1937e6a2-1200x644.jpg?w=640&auto=format)](/insights/2022-03-value-based-marketing-how-engage-gen-z-meaningfully.md)

     Article · 4 min Mar 10, 2022

    ### [Value-Based Marketing: How to Engage Gen Z Meaningfully](/insights/2022-03-value-based-marketing-how-engage-gen-z-meaningfully.md)

    To establish meaningful connections, brands must get a deep understanding of Gen Z; they must anticipate and meet their needs to cement loyalty, and gain advocacy. Value-based marketing can help.

    [Chandni Motwani](/people/chandni-motwani.md) Article

*   [![Marketing to the Silver Generation: Tailor Patient Engagement](https://cdn.sanity.io/images/ey850001/production/acb9063f949becb4a5179ee97c21ff0d86ab41a8-1200x644.png?w=640&auto=format)](/insights/2022-02-marketing-silver-generation-tailor-patient-engagement.md)

     Article · 4 min Feb 16, 2022

    ### [Marketing to the Silver Generation: Tailor Patient Engagement](/insights/2022-02-marketing-silver-generation-tailor-patient-engagement.md)

    The concept of aging is undergoing a huge cultural and economic shift in how it's viewed and experienced. The silver generation, a distinct consumer class composed of people who will be 50 or older in ten years' time, is responsible for influencing many of these changes.

    [Chandni Motwani](/people/chandni-motwani.md) Article

*   [![Women – An Untapped Opportunity in the Emerging Experience Economy](https://cdn.sanity.io/images/ey850001/production/c5d80ac85593bf9f3d3098a544a7a5524839ca32-1200x644.png?w=640&auto=format)](/insights/2022-02-women-untapped-opportunity-emerging-experience-economy.md)

     Article · 4 min Feb 04, 2022

    ### [Women – An Untapped Opportunity in the Emerging Experience Economy](/insights/2022-02-women-untapped-opportunity-emerging-experience-economy.md)

    Women play a significant role in influencing and making daily household purchases and spending. But for the longest time, the female economy, as a stand-alone consumer segment, has been ignored and vastly underserved — even more so when it comes to creating products and services that cater to women's unique requirements and aspirations.

    [Chandni Motwani](/people/chandni-motwani.md) Article