--- title: "Cindy Simpson · Appnovation" url: "https://www.appnovation.com/people/cindy-simpson" description: "Cindy Simpson, Writer at Appnovation — articles and insights." --- [← Insights](/insights.md) ![Cindy Simpson](https://cdn.sanity.io/images/ey850001/production/663835660e28f27c7b352d126596b2952c685446-68x68.jpg?w=68&auto=format) # Cindy Simpson Writer Thinking ## Articles by Cindy Simpson * [![CMAcx Event Series: Redefining CX – Innovation Post COVID-19](https://cdn.sanity.io/images/ey850001/production/8d7830eb86d7e9e3959a62d5716305f21743bb19-1200x644.jpg?w=640&auto=format)](/insights/cmacx-event-series-redefining-cx-innovation-post-covid-19.md) Article · 1 min May 14, 2021 ### [CMAcx Event Series: Redefining CX – Innovation Post COVID-19](/insights/cmacx-event-series-redefining-cx-innovation-post-covid-19.md) By adopting a lifecycle mentality – as opposed to thinking of projects as tactile pieces of work – your entire team benefits. [Cindy Simpson](/people/cindy-simpson.md) Article * [![Lifecycle Management and the Value of Operations](https://cdn.sanity.io/images/ey850001/production/3e9c8097fcc73bded9470d4f87682be2aee2c59a-1200x644.jpg?w=640&auto=format)](/insights/2021-05-lifecycle-management-and-value-operations.md) Article · 1 min May 11, 2021 ### [Lifecycle Management and the Value of Operations](/insights/2021-05-lifecycle-management-and-value-operations.md) By adopting a lifecycle mentality – as opposed to thinking of projects as tactile pieces of work – your entire team benefits. [Cindy Simpson](/people/cindy-simpson.md) Article * [![Reuters Pharma Webinar: How to Practice Patient Centricity](https://cdn.sanity.io/images/ey850001/production/a6c84d34a0b222a2b88a383569eb49e6d44eb198-1200x644.png?w=640&auto=format)](/insights/2021-04-reuters-pharma-webinar-how-practice-patient-centricity.md) Article · 1 min Apr 08, 2021 ### [Reuters Pharma Webinar: How to Practice Patient Centricity](/insights/2021-04-reuters-pharma-webinar-how-practice-patient-centricity.md) Joined by four other industry leaders, Appnovation’s Steve Peretz recently moderated a lively discussion on how to offer true patient centricity in the rapidly evolving healthcare sector. [Cindy Simpson](/people/cindy-simpson.md) Article * [![A 7-Step Approach for Faster, Valuable Data Insights](https://cdn.sanity.io/images/ey850001/production/2138a61505e27abfb764469c7b4eef3e391fa09a-1200x644.png?w=640&auto=format)](/insights/2021-04-7-step-approach-faster-valuable-data-insights.md) Article · 4 min Apr 01, 2021 ### [A 7-Step Approach for Faster, Valuable Data Insights](/insights/2021-04-7-step-approach-faster-valuable-data-insights.md) The following guidelines were created to help businesses identify the metrics that matter, ensure they’re linked to business needs, and produce reporting that drives action. [Cindy Simpson](/people/cindy-simpson.md) Article * [![DX3 Panel: The Evolving Role of CMOs in the Digital Space](https://cdn.sanity.io/images/ey850001/production/e1ca3422b6e47b28f239ca7f7e5d4078601c66b1-1200x628.png?w=640&auto=format)](/insights/2021-03-dx3-panel-evolving-role-cmos-digital-space.md) Article · 1 min Mar 09, 2021 ### [DX3 Panel: The Evolving Role of CMOs in the Digital Space](/insights/2021-03-dx3-panel-evolving-role-cmos-digital-space.md) Allison Humphries, Appnovation’s VP Strategy, recently joined other heavy-hitters of the retail industry at the virtual DX3 Conference to discuss the rapidly changing role of Chief Marketing Officers. [Cindy Simpson](/people/cindy-simpson.md) Article * [![Top 3 Digital Trends 2021 in Healthcare, Retail & Financial](https://cdn.sanity.io/images/ey850001/production/b6e7afa97403b8970dd120109b876a60dd3c524e-1200x644.jpg?w=640&auto=format)](/insights/2021-02-top-3-digital-trends-2021-healthcare-retail-financial.md) Article · 4 min Feb 16, 2021 ### [Top 3 Digital Trends 2021 in Healthcare, Retail & Financial](/insights/2021-02-top-3-digital-trends-2021-healthcare-retail-financial.md) Senior members of our Appnovation EMEA team discuss the biggest trends on the horizon in 2021 – and how your brand can adapt to the rapidly changing expectations. [Cindy Simpson](/people/cindy-simpson.md) Article * [![It’s a Wrap – Appnovation’s Holiday Hackathon 2020](https://cdn.sanity.io/images/ey850001/production/eca5f3e22e2455101bb14126acda04ad1bc7e1d1-1200x644.jpg?w=640&auto=format)](/insights/2020-12-its-wrap-appnovations-holiday-hackathon-2020.md) Article · 1 min Dec 21, 2020 ### [It’s a Wrap – Appnovation’s Holiday Hackathon 2020](/insights/2020-12-its-wrap-appnovations-holiday-hackathon-2020.md) The results of our inaugural Holiday Hackathon contest are in – and it came down to the wire! [Cindy Simpson](/people/cindy-simpson.md) Article * [![Four Considerations for Atlassian Migration to Cloud or Data Center](https://cdn.sanity.io/images/ey850001/production/b7f11e7a1e648f33d69f6e013e48e0c412080297-1200x644.jpg?w=640&auto=format)](/insights/2020-12-four-considerations-atlassian-migration-cloud-or-data-center.md) Article · 4 min Dec 17, 2020 ### [Four Considerations for Atlassian Migration to Cloud or Data Center](/insights/2020-12-four-considerations-atlassian-migration-cloud-or-data-center.md) The move is inevitable, but you have time to prepare. We’ve put together four factors to help you determine which Atlassian application is right for your business. [Cindy Simpson](/people/cindy-simpson.md) Article * [![Appnovation’s Holiday Hackathon 2020](https://cdn.sanity.io/images/ey850001/production/50b4ffb25aea25c013f075fbee7ab5fdc0aea79c-1200x629.jpg?w=640&auto=format)](/insights/2020-12-appnovations-holiday-hackathon-2020.md) Article · 2 min Dec 15, 2020 ### [Appnovation’s Holiday Hackathon 2020](/insights/2020-12-appnovations-holiday-hackathon-2020.md) Introducing the inaugural Appnovation Holiday Hackathon, an opportunity to utilize the skills and expertise of the whole team in a day of innovation and collaboration. [Cindy Simpson](/people/cindy-simpson.md) Article