--- title: "Jeremy Elder · Appnovation" url: "https://www.appnovation.com/people/jeremy-elder" description: "Jeremy Elder, Content Marketer at Appnovation — articles and insights." --- [← Insights](/insights.md) ![Jeremy Elder](https://cdn.sanity.io/images/ey850001/production/0c1b46210c451fda921528662261fd77546f241b-68x68.jpg?w=68&auto=format) # Jeremy Elder Content Marketer Thinking ## Articles by Jeremy Elder * [![The “Perfect” Customer Experience Doesn’t Exist. But a Valuable One Does.](https://cdn.sanity.io/images/ey850001/production/a382bad2539fa7ebce556ba9e65bd600666d127f-1440x600.jpg?w=640&auto=format)](/insights/2022-02-perfect-customer-experience-doesnt-exist-valuable-one-does.md) Article · 8 min Feb 01, 2022 ### [The “Perfect” Customer Experience Doesn’t Exist. But a Valuable One Does.](/insights/2022-02-perfect-customer-experience-doesnt-exist-valuable-one-does.md) [Jeremy Elder](/people/jeremy-elder.md) Article * [![Digital Trends 2021: Focus on CX to Make the Most of New Tech](https://cdn.sanity.io/images/ey850001/production/1d9fa11e1973f8bd46f0dc4a4b4c54faa34d43c1-1200x644.png?w=640&auto=format)](/insights/2021-04-digital-trends-2021-focus-cx-make-most-new-tech.md) Article · 5 min May 04, 2021 ### [Digital Trends 2021: Focus on CX to Make the Most of New Tech](/insights/2021-04-digital-trends-2021-focus-cx-make-most-new-tech.md) Focusing on foundations like data-based decision making, personalization, content creation, distribution, and seamless commerce experiences will create more significant long-term growth opportunities than any new trend. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Digital Trends 2021: Data & Analytics are Key to Unlocking CX](https://cdn.sanity.io/images/ey850001/production/ad87b7aaa44fb9f8611d16905f6c26156fb60818-1200x644.png?w=640&auto=format)](/insights/2021-04-digital-trends-2021-data-analytics-are-key-unlocking-cx.md) Article · 4 min Apr 06, 2021 ### [Digital Trends 2021: Data & Analytics are Key to Unlocking CX](/insights/2021-04-digital-trends-2021-data-analytics-are-key-unlocking-cx.md) Empathetic, human-centred approaches to digital strategy are on the rise, and customer expectations mid-pandemic have shifted radically. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Digital Trends 2021 Deep Dive: Put Your Customers First](https://cdn.sanity.io/images/ey850001/production/24cf36f2bd70b340d706e329e3d91a6f9e967127-1200x644.png?w=640&auto=format)](/insights/2021-03-digital-trends-2021-deep-dive-put-your-customers-first.md) Article · 5 min Mar 16, 2021 ### [Digital Trends 2021 Deep Dive: Put Your Customers First](/insights/2021-03-digital-trends-2021-deep-dive-put-your-customers-first.md) In 2020, the global COVID-19 pandemic changed everything. For 2021, we have to majorly rethink how we conduct digital business – both within our companies and with our customers. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Digital Trends 2021 Deep Dive: The Power of CX and EX Combined](https://cdn.sanity.io/images/ey850001/production/f0182794d2db21aeab3112f2b15bdbeb7a9d6cd0-1200x644.jpg?w=640&auto=format)](/insights/2021-01-digital-trends-2021-deep-dive-power-cx-and-ex-combined.md) Article · 5 min Feb 02, 2021 ### [Digital Trends 2021 Deep Dive: The Power of CX and EX Combined](/insights/2021-01-digital-trends-2021-deep-dive-power-cx-and-ex-combined.md) In 2021, the ongoing impacts of COVID-19 will make harnessing both customers’ and employees’ passions an under-tapped strategy to driving bottom-line ROI and love for your brand. [Jeremy Elder](/people/jeremy-elder.md) Article * [![GMs’ Corner: Top 4 Digital Trends 2021](https://cdn.sanity.io/images/ey850001/production/bc22fc2db11fb25eebcd5a3b59437eb251ef1349-1200x629.png?w=640&auto=format)](/insights/2020-12-gms-corner-top-4-digital-trends-2021.md) Article · 5 min Dec 11, 2020 ### [GMs’ Corner: Top 4 Digital Trends 2021](/insights/2020-12-gms-corner-top-4-digital-trends-2021.md) The pandemic fundamentally altered our lives almost overnight in 2020. These are the latest digital marketing trends Appnovation’s General Managers have top of mind as we plan for 2021. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Top 5 Digital Trends 2021 from Appnovation’s VPs](https://cdn.sanity.io/images/ey850001/production/791dec3385d3155028f8af41ca5a1addcb2f8c3f-1200x629.png?w=640&auto=format)](/insights/2020-12-top-5-digital-trends-2021-appnovations-vps.md) Article · 4 min Dec 09, 2020 ### [Top 5 Digital Trends 2021 from Appnovation’s VPs](/insights/2020-12-top-5-digital-trends-2021-appnovations-vps.md) Our VPs of Strategy, Experience, and Technology have locked in their predictions for 2021. Below are the five digital trends they expect to shape the world in the next year. [Jeremy Elder](/people/jeremy-elder.md) Article * [![How Web Accessibility and Ethical Design Can Boost Your SEO](https://cdn.sanity.io/images/ey850001/production/8a107950b5e3fee15641c6776434f82ca5701dfd-1200x629.jpg?w=640&auto=format)](/insights/2020-09-how-web-accessibility-and-ethical-design-can-boost-your-seo.md) Article · 5 min Sep 15, 2020 ### [How Web Accessibility and Ethical Design Can Boost Your SEO](/insights/2020-09-how-web-accessibility-and-ethical-design-can-boost-your-seo.md) Why making your site more accessible will also make it more easily searchable. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Top 4 Ways to Help Your Business Solve Ethical Issues in User Experience Design](https://cdn.sanity.io/images/ey850001/production/d7968dc077123a8b70c124a10e0edb1392390d89-1200x629.jpg?w=640&auto=format)](/insights/2020-07-top-4-ways-help-your-business-solve-ethical-issues-user-experience-design.md) Article · 7 min Jul 07, 2020 ### [Top 4 Ways to Help Your Business Solve Ethical Issues in User Experience Design](/insights/2020-07-top-4-ways-help-your-business-solve-ethical-issues-user-experience-design.md) Make sure accessibility isn’t an afterthought. Integrate ethical design thinking to evolve how your business thinks so you can tackle web accessibility like never before. [Jeremy Elder](/people/jeremy-elder.md) Article * [![5 Keys to a More Ethical and Accessible Business](https://cdn.sanity.io/images/ey850001/production/22cd826c754a66416227ecae071ef1ff89338d5a-1200x629.png?w=640&auto=format)](/insights/2020-06-5-keys-more-ethical-and-accessible-business.md) Article · 7 min Jun 23, 2020 ### [5 Keys to a More Ethical and Accessible Business](/insights/2020-06-5-keys-more-ethical-and-accessible-business.md) How to strategically create a user experience that will build your business for all your customers... [Jeremy Elder](/people/jeremy-elder.md) Article * [![A 5 – Step Plan to Start Boosting Your Web Accessibility and Ethical Design Thinking Today](https://cdn.sanity.io/images/ey850001/production/54b979b73dd5dc8a6ba7cdd210ddd9e022832ead-1200x629.jpg?w=640&auto=format)](/insights/5-step-plan-start-boosting-your-web-accessibility-and-ethical-design-thinking-today.md) Article · 5 min May 26, 2020 ### [A 5 – Step Plan to Start Boosting Your Web Accessibility and Ethical Design Thinking Today](/insights/5-step-plan-start-boosting-your-web-accessibility-and-ethical-design-thinking-today.md) Web accessibility is a journey, not a destination. Here’s a handy list of how to start tackling the biggest challenges and make the most important improvements first. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Agile Marketing Is the Key to Connecting With Your Customers During COVID-19](https://cdn.sanity.io/images/ey850001/production/5ea5bc438a50e832b39f3479ebd95b79ddea3e92-1200x629.png?w=640&auto=format)](/insights/2020-05-agile-marketing-key-connecting-your-customers-during-covid-19.md) Article · 8 min May 19, 2020 ### [Agile Marketing Is the Key to Connecting With Your Customers During COVID-19](/insights/2020-05-agile-marketing-key-connecting-your-customers-during-covid-19.md) Companies that embrace agile marketing now will set themselves up for recovery and success in the future. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Design a Customer-Centric Experience to Meet Changing Needs](https://cdn.sanity.io/images/ey850001/production/56e2a633d86a263e5f8eead27eb46e8da9bf80c3-1440x600.png?w=640&auto=format)](/insights/2020-05-design-customer-centric-experience-meet-changing-needs.md) Article · 11 min May 12, 2020 ### [Design a Customer-Centric Experience to Meet Changing Needs](/insights/2020-05-design-customer-centric-experience-meet-changing-needs.md) During the COVID-19 pandemic, your customers’ needs are evolving daily. Here’s how to prepare to keep up now so you can excel in the future. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Why Leading Digital-First Businesses Need Data Now More Than Ever](https://cdn.sanity.io/images/ey850001/production/557d20a0d2c5b27a827b8d9433b9bfb949bc7470-1440x600.jpg?w=640&auto=format)](/insights/2020-04-why-leading-digital-first-businesses-need-data-now-more-ever.md) Article · 7 min Apr 28, 2020 ### [Why Leading Digital-First Businesses Need Data Now More Than Ever](/insights/2020-04-why-leading-digital-first-businesses-need-data-now-more-ever.md) How your approach to analytics and insights can adapt to the current realities of COVID-19 [Jeremy Elder](/people/jeremy-elder.md) Article * [![How Appnovation is Helping British Columbia’s Ministry of Health Prevent the Spread of COVID-19 Between Healthcare Facilities](https://cdn.sanity.io/images/ey850001/production/240f9200830b4fe91fb7f7c6558d1e7d47b1bbb9-1200x644.jpg?w=640&auto=format)](/insights/2020-04-how-appnovation-helping-british-columbias-ministry-health-prevent-spread-covid-19-between.md) Article · 8 min Apr 20, 2020 ### [How Appnovation is Helping British Columbia’s Ministry of Health Prevent the Spread of COVID-19 Between Healthcare Facilities](/insights/2020-04-how-appnovation-helping-british-columbias-ministry-health-prevent-spread-covid-19-between.md) Through data analytics and real-time insights, we enabled health authorities to make critical provincial resourcing decisions – in under a week. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Accessibility and Ethical Design: 10 Website Improvements to Make First](https://cdn.sanity.io/images/ey850001/production/fca756ce83e3bb8920c77d22eacc7bde81ed208f-1440x600.png?w=640&auto=format)](/insights/2020-04-accessibility-and-ethical-design-10-website-improvements-make-first.md) Article · 5 min Apr 14, 2020 ### [Accessibility and Ethical Design: 10 Website Improvements to Make First](/insights/2020-04-accessibility-and-ethical-design-10-website-improvements-make-first.md) Website accessibility is crucial to your business. Knowing how to make the easiest changes first will help you get the ball rolling and set you up for success in the future. [Jeremy Elder](/people/jeremy-elder.md) Article * [![How Digitally-Savvy Companies Will Come Out Ahead in the Age of COVID-19](https://cdn.sanity.io/images/ey850001/production/9d8b6c7f6855c6706ded67bea918a0a3bbaaf0ed-1440x600.jpg?w=640&auto=format)](/insights/2020-04-how-digitally-savvy-companies-will-come-out-ahead-age-covid-19.md) Article · 11 min Apr 09, 2020 ### [How Digitally-Savvy Companies Will Come Out Ahead in the Age of COVID-19](/insights/2020-04-how-digitally-savvy-companies-will-come-out-ahead-age-covid-19.md) Building customer-centric digital experiences are more important now than ever. Digital disruption & how to transform our businesses to prepare for it is critical. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Web Accessibility and Ethical Design: Identifying Must-Haves vs. Nice-To-Haves](https://cdn.sanity.io/images/ey850001/production/b09a332e3eba3175a70b0d810e39979cc1185a5e-1440x600.png?w=640&auto=format)](/insights/2020-04-web-accessibility-and-ethical-design-identifying-must-haves-vs-nice-haves.md) Article · 5 min Apr 07, 2020 ### [Web Accessibility and Ethical Design: Identifying Must-Haves vs. Nice-To-Haves](/insights/2020-04-web-accessibility-and-ethical-design-identifying-must-haves-vs-nice-haves.md) Your main goal should always be to make your site as accessible as possible. A clear game plan on what you must do now vs. what you’d like to do later is key. [Jeremy Elder](/people/jeremy-elder.md) Article * [![If Your Website Isn’t Accessible, Your Business Isn’t Accessible](https://cdn.sanity.io/images/ey850001/production/23cf1bf4258537c70b5135f9bba2ece5cde6554d-1440x600.jpg?w=640&auto=format)](/insights/2020-03-if-your-website-isnt-accessible-your-business-isnt-accessible.md) Article · 6 min Mar 26, 2020 ### [If Your Website Isn’t Accessible, Your Business Isn’t Accessible](/insights/2020-03-if-your-website-isnt-accessible-your-business-isnt-accessible.md) Appnovation believes website accessibility is not just a government requirement. Ethical design thinking includes taking a proactive approach to continuously improving your site’s accessibility because you believe it’s the right thing to do. [Jeremy Elder](/people/jeremy-elder.md) Article * [![3 Signs You're Making the Grade with Web Accessibility and Ethical Design](https://cdn.sanity.io/images/ey850001/production/32c4f1a2e5ebd028203953e88cfbc228a8399144-1440x600.png?w=640&auto=format)](/insights/2020-03-3-signs-youre-making-grade-accessibility-and-ethical-design.md) Article · 4 min Mar 12, 2020 ### [3 Signs You’re Making the Grade With Accessibility and Ethical Design](/insights/2020-03-3-signs-youre-making-grade-accessibility-and-ethical-design.md) Appnovation believes website accessibility is not just a government requirement. Ethical design thinking includes taking a proactive approach to continuously improving your site’s accessibility because you believe it’s the right thing to do. [Jeremy Elder](/people/jeremy-elder.md) Article * [![Does Your Website Meet Government Accessibility Requirements?](https://cdn.sanity.io/images/ey850001/production/5299d57c6965d64ab2ded005d79153e44c2a7fe3-1440x600.png?w=640&auto=format)](/insights/2020-03-does-your-website-meet-government-accessibility-requirements.md) Article · 9 min Mar 05, 2020 ### [Does Your Website Meet Government Accessibility Requirements?](/insights/2020-03-does-your-website-meet-government-accessibility-requirements.md) Appnovation offers advice to ensure your user experience (UX) and customer experience (CX) meets government accessibility requirements. This is key to ethical and accessible web design. [Jeremy Elder](/people/jeremy-elder.md) Article