---
title: "Laken Lam · Appnovation"
url: "https://www.appnovation.com/people/laken-lam"
description: "Laken Lam, UX/UI Senior Associate at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Laken Lam](https://cdn.sanity.io/images/ey850001/production/3830f512fa0545cf3fc3bcc42b4f440a3093a035-68x68.png?w=68&auto=format)

# Laken Lam

UX/UI Senior Associate

Thinking

## Articles by Laken Lam

*   [![AI-powered UX](https://cdn.sanity.io/images/ey850001/production/35b71d995b24ad8a9447446c7e2e754478673121-1296x510.png?w=640&auto=format)](/insights/why-marketers-cant-ignore-ai-powered-ux-design-age-hyper-personalization.md)

     Article · 4 min AI Nov 04, 2025

    ### [Why Marketers Can’t Ignore AI-Powered UX Design in the Age of Hyper-Personalization](/insights/why-marketers-cant-ignore-ai-powered-ux-design-age-hyper-personalization.md)

    Discover how AI-powered UX design is reshaping marketing by enabling hyper-personalized, high-converting customer experiences. Learn how brands like Chow Tai Fook use intelligent UX to drive engagement, loyalty, and ROI.

    [Laken Lam](/people/laken-lam.md) Article

*   [![Blog Banner](https://cdn.sanity.io/images/ey850001/production/352d130ea500ce8cb3b69a0889ced6ca510aaf3e-1545x608.jpg?w=640&auto=format)](/insights/insight-impact-how-ux-research-shapes-better-digital-experiences.md)

     Article · 3 min Apr 30, 2025

    ### [From Insight to Impact: How UX Research Shapes Better Digital Experiences](/insights/insight-impact-how-ux-research-shapes-better-digital-experiences.md)

    In our latest blog, we dive into the power of UX research in shaping smarter digital products—revealing how real user behavior, not assumptions, should drive design decisions. It’s a reminder that great experiences start with listening, and that the smallest UX insights can unlock the biggest impact.

    [Laken Lam](/people/laken-lam.md) Article