---
title: "Laura Jeffery · Appnovation"
url: "https://www.appnovation.com/people/laura-jeffery"
description: "Laura Jeffery, Vice President of Communications at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Laura Jeffery](https://cdn.sanity.io/images/ey850001/production/54c1d237db36154e192e4ba33df1fbea39912964-68x68.png?w=68&auto=format)

# Laura Jeffery

Vice President of Communications

Thinking

## Articles by Laura Jeffery

*   [![Vancouver’s The Pie Hole Launches “Bake a Difference” to Bring Joy to Seniors in Long-Term Care Homes](https://cdn.sanity.io/images/ey850001/production/ef2088edd1c91cb79cdee6d3d388e8ee4f9bbec4-1440x600.jpg?w=640&auto=format)](/insights/2020-05-vancouvers-pie-hole-launches-bake-difference-bring-joy-seniors-long-term-care-homes.md)

     Article · 4 min May 13, 2020

    ### [Vancouver’s The Pie Hole Launches “Bake a Difference” to Bring Joy to Seniors in Long-Term Care Homes](/insights/2020-05-vancouvers-pie-hole-launches-bake-difference-bring-joy-seniors-long-term-care-homes.md)

    Vancouver’s The Pie Hole Launches “Bake a Difference” to Bring Joy to Seniors in Long-Term Care Homes

    [Laura Jeffery](/people/laura-jeffery.md) Article

*   [![Interview with an Expert: What happens to your business if you get COVID-19?](https://cdn.sanity.io/images/ey850001/production/c26ee89e65b7c230d2dd493d43a3effa1dccdf71-1440x600.jpg?w=640&auto=format)](/insights/2020-04-interview-expert-what-happens-your-business-if-you-get-covid-19.md)

     Article · 7 min Apr 15, 2020

    ### [Interview with an Expert: What happens to your business if you get COVID-19?](/insights/2020-04-interview-expert-what-happens-your-business-if-you-get-covid-19.md)

    What happens to your business if you get COVID-19?

    [Laura Jeffery](/people/laura-jeffery.md) Article

*   [![Interview with an expert: What is driving IoT apathy?](https://cdn.sanity.io/images/ey850001/production/fa69880bbb25d298195de39f067993e1f7d14110-1200x629.png?w=640&auto=format)](/insights/2020-03-interview-expert-what-driving-iot-apathy.md)

     Article · 6 min Mar 25, 2020

    ### [Interview with an expert: What is driving IoT apathy?](/insights/2020-03-interview-expert-what-driving-iot-apathy.md)

    Journalist Josh Sims interviewed Andrew Dunbar, our General Manager of Europe, for Raconteur.com about the internet of things. They talk about hype, overpromise and how companies can use IoT to add real value. Originally posted on Advertising Week 360.

    [Laura Jeffery](/people/laura-jeffery.md) Article

*   [![Rediscovering The Dying Art of Client Service](https://cdn.sanity.io/images/ey850001/production/520004870e40c86e2c1b16d511bd7b608f607248-1440x600.jpg?w=640&auto=format)](/insights/2020-03-rediscovering-dying-art-client-service.md)

     Article · 5 min Mar 24, 2020

    ### [Rediscovering The Dying Art of Client Service](/insights/2020-03-rediscovering-dying-art-client-service.md)

    Jez Proctor, our UK Managing Director, wrote an article about how the consulting industry is changing, arguing that agencies need to strengthen their empathy for clients to counter the in-housing trend. Originally posted on Advertising Week 360.

    [Laura Jeffery](/people/laura-jeffery.md) Article