---
title: "Maryam Khalili · Appnovation"
url: "https://www.appnovation.com/people/maryam-khalili"
description: "Maryam Khalili, Senior Manager, Data and Analytics at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Maryam Khalili](https://cdn.sanity.io/images/ey850001/production/86c322978f26302f2d97463fe196b856d3e4d626-68x68.jpg?w=68&auto=format)

# Maryam Khalili

Senior Manager, Data and Analytics

Thinking

## Articles by Maryam Khalili

*   [![Google Analytics 4: Pros, Cons, and Gamechangers](https://cdn.sanity.io/images/ey850001/production/b8111d11700a8e6d5ea864e55e95ead66845a193-1200x644.jpg?w=640&auto=format)](/insights/2021-10-google-analytics-4-pros-cons-and-gamechangers.md)

     Article · 4 min Oct 06, 2021

    ### [Google Analytics 4: Pros, Cons, and Gamechangers](/insights/2021-10-google-analytics-4-pros-cons-and-gamechangers.md)

    The difference between the retailers that will lead the market and those that will always be playing catch up is a future-ready, customer-centric tech mix that’s adaptable and purpose-built to change.

    [Maryam Khalili](/people/maryam-khalili.md) Article

*   [![Google’s Core Web Vitals: Why You Should Care](https://cdn.sanity.io/images/ey850001/production/cf60e864f0e7663fe42e7ab6982dd0fff2f75275-1200x644.jpg?w=640&auto=format)](/insights/2021-08-googles-core-web-vitals-why-you-should-care.md)

     Article · 4 min Aug 31, 2021

    ### [Google’s Core Web Vitals: Why You Should Care](/insights/2021-08-googles-core-web-vitals-why-you-should-care.md)

    In June 2021, Google updated its ranking criteria for web pages with the introduction of Core Web Vitals – one of the biggest changes we’ve seen to their search engine functionality in years.

    [Maryam Khalili](/people/maryam-khalili.md) Article