---
title: "Natasha Gilani · Appnovation"
url: "https://www.appnovation.com/people/natasha-gilani"
description: "Natasha Gilani, Senior Manager, Technology at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Natasha Gilani](https://cdn.sanity.io/images/ey850001/production/35902696c87da6685c62178771d7ed35694f6067-68x68.png?w=68&auto=format)

# Natasha Gilani

Senior Manager, Technology

Thinking

## Articles by Natasha Gilani

*   [![Personalization and Customer-Centricity with SFMC Journey Builder](https://cdn.sanity.io/images/ey850001/production/1522d8d664e7fce970c9f365ea3cecbe68441c90-1200x644.jpg?w=640&auto=format)](/insights/2020-12-personalization-and-customer-centricity-sfmc-journey-builder.md)

     Article · 4 min Dec 22, 2020

    ### [Personalization and Customer-Centricity with SFMC Journey Builder](/insights/2020-12-personalization-and-customer-centricity-sfmc-journey-builder.md)

    Three things to keep in mind as you use SFMC Journey Builder to implement your much-needed omni-channel experience.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Everything You Wanted to Know About Marketing Cloud But Didn’t Ask](https://cdn.sanity.io/images/ey850001/production/4ec2b594cf9a3f21833e2258ff67925c497e71d5-1200x629.png?w=640&auto=format)](/insights/2020-09-everything-you-wanted-know-about-marketing-cloud-didnt-ask.md)

     Article · 4 min Sep 22, 2020

    ### [Everything You Wanted to Know About Marketing Cloud But Didn’t Ask](/insights/2020-09-everything-you-wanted-know-about-marketing-cloud-didnt-ask.md)

    Pressing questions about the Salesforce Marketing Cloud that you might not have asked to date.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Isometric illustration of people working with data analysis dashboards and charts, with the Salesforce Marketing Cloud logo](https://cdn.sanity.io/images/ey850001/production/4189856adfbace27182ff6af7af326af1cd1fb9b-1200x629.png?w=640&auto=format)](/insights/2020-08-what-you-need-know-about-implementing-salesforce-marketing-cloud.md)

     Article · 5 min Aug 18, 2020

    ### [What You Need to Know About Implementing Salesforce Marketing Cloud](/insights/2020-08-what-you-need-know-about-implementing-salesforce-marketing-cloud.md)

    Do your priorities include building a customer experience personalized for every touchpoint? Your customers have come to expect it – no matter what industry or market you’re in. Salesforce Marketing Cloud is an omni-channel marketing platform.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Debunking the Big 5 Myths about Salesforce Marketing Cloud](https://cdn.sanity.io/images/ey850001/production/7f2da1183b0f959bd95554ec8ca25f346cb64ce4-1200x629.png?w=640&auto=format)](/insights/2020-08-debunking-big-5-myths-about-salesforce-marketing-cloud.md)

     Article · 4 min Aug 06, 2020

    ### [Debunking the Big 5 Myths about Salesforce Marketing Cloud](/insights/2020-08-debunking-big-5-myths-about-salesforce-marketing-cloud.md)

    Many companies implement it to solve one need, and never explore the alternatives that could help them automate processes because they’ve come to believe the various myths around Salesforce Marketing Cloud.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![It’s a Showdown: Salesforce Marketing Cloud Versus Eloqua](https://cdn.sanity.io/images/ey850001/production/3150f39346ad51b3b9ab5831f61cb325377446a6-1200x629.jpg?w=640&auto=format)](/insights/2020-07-its-showdown-salesforce-marketing-cloud-versus-eloqua.md)

     Article · 5 min Jul 14, 2020

    ### [It’s a Showdown: Salesforce Marketing Cloud Versus Eloqua](/insights/2020-07-its-showdown-salesforce-marketing-cloud-versus-eloqua.md)

    We’ve been comparing several marketing automation platforms and solutions lately, and it’s time to compare Salesforce Marketing Cloud and Eloqua.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![The Showdown: Salesforce Marketing Cloud vs Pardot](https://cdn.sanity.io/images/ey850001/production/f9e24579a40310e35f2e89e64fdf8ea48ae1fcb3-1200x629.jpg?w=640&auto=format)](/insights/2020-06-showdown-salesforce-marketing-cloud-vs-pardot.md)

     Article · 4 min Jun 09, 2020

    ### [The Showdown: Salesforce Marketing Cloud vs Pardot](/insights/2020-06-showdown-salesforce-marketing-cloud-vs-pardot.md)

    If you’re considering a new marketing automation platform and are curious about how Pardot stacks up against its cousin, Salesforce Marketing Cloud, you’ve come to the right place.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Which Marketing Automation Platform Is Right For You? Salesforce Marketing Cloud and Marketo Compared](https://cdn.sanity.io/images/ey850001/production/09f53fbba90f18acc4ba4e59228b0aabcb296bf4-1440x600.jpg?w=640&auto=format)](/insights/2020-04-which-marketing-automation-platform-right-you-salesforce-marketing-cloud-and-marketo-compared.md)

     Article · 5 min Apr 27, 2020

    ### [Which Marketing Automation Platform Is Right For You? Salesforce Marketing Cloud and Marketo Compared.](/insights/2020-04-which-marketing-automation-platform-right-you-salesforce-marketing-cloud-and-marketo-compared.md)

    As we dig deeper into Salesforce Marketing Cloud and what it can do for your business, you might be wondering how it compares to other marketing technologies out there. For companies evaluating a new marketing platform, Salesforce Marketing Cloud usually

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Is Salesforce Marketing Cloud Right For Your Business? Use This Check-list to Find Out](https://cdn.sanity.io/images/ey850001/production/02d16e4b3497149b51747284e8f7f71421f19a80-1440x600.png?w=640&auto=format)](/insights/2020-04-salesforce-marketing-cloud-right-your-business-use-check-list-find-out.md)

     Article · 4 min Apr 23, 2020

    ### [Is Salesforce Marketing Cloud Right For Your Business? Use This Check-list to Find Out](/insights/2020-04-salesforce-marketing-cloud-right-your-business-use-check-list-find-out.md)

    Salesforce Marketing Cloud is a digital marketing strategy enabler, helping companies get to know their customers through personalized communication and engagement. It’s a suite of tools that work together to help you build, personalize, and automate cust

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![5 Types of Marketing Journeys You Can Create With the SFMC](https://cdn.sanity.io/images/ey850001/production/94823a7944e7738963e55ea46e022b7b91e911fc-1200x629.png?w=640&auto=format)](/insights/2020-04-5-types-marketing-journeys-you-can-create-sfmc.md)

     Article · 5 min Apr 02, 2020

    ### [5 Types of Marketing Journeys You Can Create With the SFMC](/insights/2020-04-5-types-marketing-journeys-you-can-create-sfmc.md)

    Salesforce Marketing Cloud’s Journey Builder can help you speak to both groups with a minimum of extra work. As a quick recap, Salesforce Marketing Cloud is a set of tools you can use to create and execute well-orchestrated customer experience.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Personalization in the age of marketing automation: An intro to Salesforce Marketing Cloud](https://cdn.sanity.io/images/ey850001/production/dbb736a8b42475455950ff5b8aed843f8c1fecb9-1440x600.png?w=640&auto=format)](/insights/2020-03-personalization-age-marketing-automation-intro-salesforce-marketing-cloud.md)

     Article · 4 min Mar 24, 2020

    ### [Personalization in the age of marketing automation: An intro to Salesforce Marketing Cloud](/insights/2020-03-personalization-age-marketing-automation-intro-salesforce-marketing-cloud.md)

    Appnovation is a Salesforce partner and consultant, with Certified Salesforce Marketing Cloud expertise. Learn how to optimize your digital marketing strategy to improve the customer experience and customer engagement throughout the customer journey.

    [Natasha Gilani](/people/natasha-gilani.md) Article

*   [![Salesforce Marketing Cloud. Intelligent marketing helps build relationships.](https://cdn.sanity.io/images/ey850001/production/d119d1aa85b745e5025959850ad9539bff8265b6-1440x600.png?w=640&auto=format)](/insights/2020-03-salesforce-marketing-cloud-101-building-your-customer-experience.md)

     Article · 3 min Mar 10, 2020

    ### [Salesforce Marketing Cloud 101: Building Your Customer Experience](/insights/2020-03-salesforce-marketing-cloud-101-building-your-customer-experience.md)

    Appnovation is a Salesforce partner and consultant, with Certified Salesforce Marketing Cloud expertise. Learn how to optimize your digital marketing strategy to improve the customer experience and customer engagement throughout the customer journey.

    [Natasha Gilani](/people/natasha-gilani.md) Article