---
title: "Patricia Jordan · Appnovation"
url: "https://www.appnovation.com/people/patricia-jordan"
description: "Patricia Jordan, Senior Content Marketing Strategist at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Patricia Jordan](https://cdn.sanity.io/images/ey850001/production/9dd036a92ad92e133d37a4f593cd31d46003f1e7-68x68.jpg?w=68&auto=format)

# Patricia Jordan

Senior Content Marketing Strategist

Thinking

## Articles by Patricia Jordan

*   [![Health Insurance Turning to UX](https://cdn.sanity.io/images/ey850001/production/17f8f7e5ed153ea9ea201f404f48836c6262697f-1440x600.png?w=640&auto=format)](/insights/2020-02-3-reasons-why-health-insurers-are-flocking-user-experience-design.md)

     Article · 4 min Feb 04, 2020

    ### [3 Reasons Why Health Insurers are Flocking to User Experience Design](/insights/2020-02-3-reasons-why-health-insurers-are-flocking-user-experience-design.md)

    Appnovation describes why health insurers are flocking to user experience design (UX) to improve the customer experience and enhance customer loyalty and satisfaction, and attract baby boomers who are switching plans.

    [Patricia Jordan](/people/patricia-jordan.md) Article

*   [![A great customer experience using digital health insurance technology](https://cdn.sanity.io/images/ey850001/production/ff2900bc435648907c8c6583569688bd5dde9108-1440x600.png?w=640&auto=format)](/insights/2020-01-3-ways-technology-can-help-health-insurers-find-keep-baby-boomer-clients.md)

     Article · 5 min Jan 21, 2020

    ### [3 Ways Technology Can Help Health Insurers Find & Keep Baby Boomer Clients](/insights/2020-01-3-ways-technology-can-help-health-insurers-find-keep-baby-boomer-clients.md)

    Technology and digital strategy in the health insurance business are helping health insurers build digital solutions that improve the customer experience, simplify the customer journey and take their digital transformation to the next level.

    [Patricia Jordan](/people/patricia-jordan.md) Article

*   [![How Digital Transformation Solutions Drive Pan-European Growth](https://cdn.sanity.io/images/ey850001/production/3d370bdfa69117ecfbd5b0da3341a3b02db072a9-1440x600.jpg?w=640&auto=format)](/insights/2020-01-how-digital-transformation-solutions-drive-pan-european-growth.md)

     Article · 7 min AI Jan 16, 2020

    ### [How Digital Transformation Solutions Drive Pan-European Growth](/insights/2020-01-how-digital-transformation-solutions-drive-pan-european-growth.md)

    Digital strategy helps European businesses drive digital transformation, engage better with audiences through the digital ecosystem and improve the user experience (UX). Experience design digital consultants Appnovation are part of this growth.

    [Patricia Jordan](/people/patricia-jordan.md) Article

*   [![Analyzing Data Along the Customer Journey: The Sense and Cents Behind Data-Driven Marketing](https://cdn.sanity.io/images/ey850001/production/502199b054cc6aa4367696ca17af101c3ef731ad-1440x600.jpg?w=640&auto=format)](/insights/2020-01-analyzing-data-along-customer-journey.md)

     Article · 6 min Jan 09, 2020

    ### [Analyzing Data Along the Customer Journey](/insights/2020-01-analyzing-data-along-customer-journey.md)

    [Patricia Jordan](/people/patricia-jordan.md) Article