---
title: "Richard Palmer · Appnovation"
url: "https://www.appnovation.com/people/richard-palmer"
description: "Richard Palmer, European Lead, Strategy at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Richard Palmer](https://cdn.sanity.io/images/ey850001/production/690812c826ee5fe6a770580acc161afb55184825-68x68.png?w=68&auto=format)

# Richard Palmer

European Lead, Strategy

Thinking

## Articles by Richard Palmer

*   [![How To Make Customer Values the Core of Your Retail CX](https://cdn.sanity.io/images/ey850001/production/6e658427fa421a64e7acd0a5693f25ef8dead05a-1200x644.jpg?w=640&auto=format)](/insights/2022-05-how-make-customer-values-core-your-retail-cx.md)

     Article · 5 min May 09, 2022

    ### [How To Make Customer Values the Core of Your Retail CX](/insights/2022-05-how-make-customer-values-core-your-retail-cx.md)

    This article describes how identifying customers’ values, motivations and attitudes helps deliver outstanding customer experience in retail.

    [Richard Palmer](/people/richard-palmer.md) Article

*   [![3 Ways to Improve Retail CX with Value-Based Marketing](https://cdn.sanity.io/images/ey850001/production/f50d18205be2217ac45feb7e528d5c667404a777-1200x644.jpg?w=640&auto=format)](/insights/2022-03-3-ways-improve-retail-cx-value-based-marketing.md)

     Article · 4 min Mar 23, 2022

    ### [3 Ways to Improve Retail CX with Value-Based Marketing](/insights/2022-03-3-ways-improve-retail-cx-value-based-marketing.md)

    Long-term retail strategies don’t deliver the same outcomes in today’s marketplace. This blog covers how value-based marketing can drive better results for businesses.

    [Richard Palmer](/people/richard-palmer.md) Article