---
title: "Scott Wassmer · Appnovation"
url: "https://www.appnovation.com/people/scott-wassmer"
description: "Scott Wassmer, Global President at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Scott Wassmer](https://cdn.sanity.io/images/ey850001/production/b373ee1c1db7cf0304bcfd6ec0cc6be3ee01b7f8-800x600.png?w=160&auto=format)

# Scott Wassmer

Global President

Thinking

## Articles by Scott Wassmer

*   [![Faster and Smarter: How Appnovation uses AI to Drive Client Results](https://cdn.sanity.io/images/ey850001/production/ca4e13a1fdd97cd6980c93dc6656e2c4a89cf132-1595x628.jpg?w=640&auto=format)](/insights/faster-and-smarter-how-appnovation-uses-ai-drive-client-results-0.md)

     Article · 6 min AI Nov 26, 2025

    ### [Faster and Smarter: How Appnovation uses AI to Drive Client Results](/insights/faster-and-smarter-how-appnovation-uses-ai-drive-client-results-0.md)

    Discover how Appnovation uses AI across every stage of client projects—from strategy and requirements to development and QA—to deliver faster, smarter digital solutions.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![search is changing](https://cdn.sanity.io/images/ey850001/production/3bbf1fd7a46743351c781d4266feb081596c048b-1728x680.jpg?w=640&auto=format)](/insights/search-changing-are-you-ready-llm-shift.md)

     Article · 6 min AI May 31, 2025

    ### [Search Is Changing. Are You Ready for the LLM Shift?](/insights/search-changing-are-you-ready-llm-shift.md)

    Discover how large language models (LLMs) are transforming digital search. Scott Wassmer explores the rise of AI-driven answers, the decline of traditional SEO, and how businesses can adapt to stay relevant in this new era.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Forbes](https://cdn.sanity.io/images/ey850001/production/a53796810989ed097c13a3536acc04961a81a2bb-3750x2012.png?w=640&auto=format)](/insights/powering-future-ai-addressing-looming-energy-challenge.md)

     Article · 1 min AI Aug 06, 2024

    ### [Powering The Future Of AI: Addressing The Looming Energy Challenge](/insights/powering-future-ai-addressing-looming-energy-challenge.md)

    Appnovations Global President, Scott Wassmer, recently penned an insightful article on Powering The Future Of AI: Addressing The Looming Energy Challenges.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Scott Forbes AI](https://cdn.sanity.io/images/ey850001/production/1ac3b91ff16afb65adfd6f3506834f113d9185db-3750x2013.jpg?w=640&auto=format)](/insights/unleashing-power-retrieval-augmented-generation-medium-sized-businesses.md)

     Article · 1 min AI May 30, 2024

    ### [Unleashing The Power Of Retrieval-Augmented Generation For Medium-Sized Businesses](/insights/unleashing-power-retrieval-augmented-generation-medium-sized-businesses.md)

    Appnovations Global President, Scott Wassmer, recently penned an insightful article on the transformative potential of Retrieval-Augmented Generation (RAG) for medium-sized businesses. In the Forbes article, Scott delves into how RAG, which combines the power of large language models with real-time data retrieval, can revolutionize business operations.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![A Guide to Navigating Publicly Available Generative AI Platforms](https://cdn.sanity.io/images/ey850001/production/e5410b6a44e107ced78ff1d0088bee8655f08075-4500x1875.jpg?w=640&auto=format)](/insights/guide-navigating-publicly-available-generative-ai-platforms.md)

     Article · 3 min AI May 14, 2024

    ### [A Guide to Navigating Publicly Available Generative AI Platforms](/insights/guide-navigating-publicly-available-generative-ai-platforms.md)

    Explore key strategies for managing privacy and information risks when using generative AI. This blog delves into employee training, data governance, and robust monitoring to ensure security in the digital age.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Optimizing Global Shared Services with Hybrid Teams](https://cdn.sanity.io/images/ey850001/production/375b8078c788decd807a7423cfe898e25ecf15c7-720x300.png?w=640&auto=format)](/insights/optimizing-global-shared-services-hybrid-teams.md)

     Article · 4 min Apr 03, 2024

    ### [Optimizing Global Shared Services with Hybrid Teams](/insights/optimizing-global-shared-services-hybrid-teams.md)

    Discover how Appnovation's strategic approach to global shared services leverages both onshore and offshore teams to optimize operations, enhance efficiency, and foster innovation. Through a blend of proximity to stakeholders, cultural integration, risk mitigation, and skills development, organizations can achieve sustainable growth and competitiveness.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Generative AI and the Future of Employment](https://cdn.sanity.io/images/ey850001/production/77bdb8ac3a13050414e86cad2173a574bb9ef83e-1200x644.jpg?w=640&auto=format)](/insights/generative-ai-and-future-employment.md)

     Article · 3 min AI Mar 22, 2024

    ### [Generative AI and the Future of Employment](/insights/generative-ai-and-future-employment.md)

    We explore the nuanced landscape of generative AI and its implications for employment, offering insights and recommendations for individuals navigating this evolving landscape

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Navigating Accuracy Concerns in Generative AI: Safeguarding Integrity in Highly Regulated Industries](https://cdn.sanity.io/images/ey850001/production/ea080704d1f639e84d26c74f58b171291b7cd57d-720x300.png?w=640&auto=format)](/insights/ai-integrity-highly-regulated-industries.md)

     Article · 3 min AI Mar 11, 2024

    ### [AI Integrity in Highly Regulated Industries](/insights/ai-integrity-highly-regulated-industries.md)

    Discover how to navigate accuracy concerns in generative AI within highly regulated industries. Safeguard integrity and compliance with expert strategies tailored for pharmaceutical companies.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![The Banking Industry Needs to Embrace New Technology](https://cdn.sanity.io/images/ey850001/production/15da8af3d593464b7f355f424c240ba62079664b-720x303.jpg?w=640&auto=format)](/insights/banking-industry-needs-embrace-new-technology.md)

     Article · 3 min Nov 07, 2023

    ### [The Banking Industry Needs to Embrace New Technology](/insights/banking-industry-needs-embrace-new-technology.md)

    Discover the key to banking success: operational excellence, cost-efficiency, customer retention, and tech innovation. Explore how these factors shape the industry's future.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![The Future Of Healthcare Has Arrived: How To Seize The Moment](https://cdn.sanity.io/images/ey850001/production/4b3b555152cbadae85542824aa35db2868450470-1200x644.png?w=640&auto=format)](/insights/future-healthcare-has-arrived-how-seize-moment.md)

     Article · 1 min Jul 24, 2023

    ### [The Future Of Healthcare Has Arrived: How To Seize The Moment](/insights/future-healthcare-has-arrived-how-seize-moment.md)

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Innovative Digital Experiences in Retail: Three Research-Based Strategies](https://cdn.sanity.io/images/ey850001/production/81de484f2bcd86a4f60e5507ecdf77b17b3b75e3-1200x644.jpg?w=640&auto=format)](/insights/innovative-digital-experiences-retail-three-research-based-strategies.md)

     Article · 5 min Sep 15, 2021

    ### [Innovative Digital Experiences in Retail: Three Research-Based Strategies](/insights/innovative-digital-experiences-retail-three-research-based-strategies.md)

    In June 2021, Google updated its ranking criteria for web pages with the introduction of Core Web Vitals – one of the biggest changes we’ve seen to their search engine functionality in years.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Digital Trends 2021 Deep Dive: Assess Where You Are to Get Ahead](https://cdn.sanity.io/images/ey850001/production/9a43400df97e644251c5ff5684dd82cd6db00bd4-1200x644.png?w=640&auto=format)](/insights/2021-01-digital-trends-2021-deep-dive-assess-where-you-are-get-ahead.md)

     Article · 5 min Jan 26, 2021

    ### [Digital Trends 2021 Deep Dive: Assess Where You Are to Get Ahead](/insights/2021-01-digital-trends-2021-deep-dive-assess-where-you-are-get-ahead.md)

    Three vital aspects your business needs to get right before implementing new technologies.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Abstract graphic of white lines spiralling around a green-outlined triangle on a dark background](https://cdn.sanity.io/images/ey850001/production/e561f763d9608b75872d9b71d0674353c36a06fb-1201x630.png?w=640&auto=format)](/insights/2020-12-innovation-isnt-creativity-its-cycle-continuous-work.md)

     Article · 4 min Dec 03, 2020

    ### [Innovation Isn’t Creativity. It’s a Cycle of Continuous Work.](/insights/2020-12-innovation-isnt-creativity-its-cycle-continuous-work.md)

    The engine at the core of innovation isn’t any single creative idea – it’s process and practice, over and over again. You have to put in the foresight and work to build a continuous cycle of innovation processes. Truly continuous innovation doesn’t just change what you and your teams do.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Iterative Innovation blue circles and lines.](https://cdn.sanity.io/images/ey850001/production/a9abf8d871f8e7473a2c25e06a1764c95c53d241-1200x644.png?w=640&auto=format)](/insights/2020-11-iterative-innovation-single-priority-multiple-solutions.md)

     Article · 5 min Nov 10, 2020

    ### [Iterative Innovation – Single Priority. Multiple Solutions.](/insights/2020-11-iterative-innovation-single-priority-multiple-solutions.md)

    Adopt tried-and-tested innovation management processes to free creative thinking and distill big ideas into the solutions that drive your business forward. Blind obsession with a single perfect idea is the enemy of innovation.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![4 Reasons Why Headless Content Management Systems are a Marketer’s Dream](https://cdn.sanity.io/images/ey850001/production/cf15684e84328bbd89440d87dbb10a26dc9f5593-1200x629.png?w=640&auto=format)](/insights/2020-06-4-reasons-why-headless-content-management-systems-are-marketers-dream.md)

     Article · 5 min Jun 03, 2020

    ### [4 Reasons Why Headless Content Management Systems are a Marketer’s Dream](/insights/2020-06-4-reasons-why-headless-content-management-systems-are-marketers-dream.md)

    Marketing professionals are always looking for the best ways to create consistent and personalized omnichannel consumer experiences based on the consumer journey. Most teams have a hard time delivering against these needs because they’re using technologie

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Five Tips for Becoming a More Agile Organization](https://cdn.sanity.io/images/ey850001/production/91d814764b85de2d97067cfa3be8e341e6aae5b2-1200x629.png?w=640&auto=format)](/insights/five-tips-becoming-more-agile-organization.md)

     Article · 5 min May 21, 2020

    ### [Five Tips for Becoming a More Agile Organization](/insights/five-tips-becoming-more-agile-organization.md)

    There’s no doubt that the recent global pandemic has forced companies to think in a more agile way. Moving beyond the pandemic, the need for corporate agility isn’t going to be any less important.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![How to Avoid Fear of Failure In Decision-Making](https://cdn.sanity.io/images/ey850001/production/f7d21273bfcba8a881d0f41f204ab016dc43f0d4-1200x629.jpg?w=640&auto=format)](/insights/2020-05-how-avoid-fear-failure-decision-making.md)

     Article · 4 min May 15, 2020

    ### [How to Avoid Fear of Failure In Decision-Making](/insights/2020-05-how-avoid-fear-failure-decision-making.md)

    Fear of failure puts focus on the narrative, not the data.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![4 Most Common Ways Data Silos Affect a Company](https://cdn.sanity.io/images/ey850001/production/c5dfe96a0f0ef4c37baa6d38a660ed61806859ec-1200x629.jpg?w=640&auto=format)](/insights/2020-05-4-most-common-ways-data-silos-affect-company.md)

     Article · 3 min May 14, 2020

    ### [4 Most Common Ways Data Silos Affect a Company](/insights/2020-05-4-most-common-ways-data-silos-affect-company.md)

    Data silos impact integrity, collaboration and analysis.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![Reasons why data-driven decision-making can go wrong: Analysis Paralysis](https://cdn.sanity.io/images/ey850001/production/b322da2940c765ad21192440ae5b2a3e3004dd2c-1200x629.jpg?w=640&auto=format)](/insights/2020-05-reasons-why-data-driven-decision-making-can-go-wrong-analysis-paralysis.md)

     Article · 4 min May 13, 2020

    ### [Reasons why data-driven decision-making can go wrong: Analysis Paralysis](/insights/2020-05-reasons-why-data-driven-decision-making-can-go-wrong-analysis-paralysis.md)

    The concept of big data has been around for over a decade. While most organizations have focused large amounts of resources towards collection, visualization and analysis of data, few have truly taken advantage of it.

    [Scott Wassmer](/people/scott-wassmer.md) Article

*   [![5 Considerations for a Successful Digital Transformation Agenda](https://cdn.sanity.io/images/ey850001/production/33978995f6d966550478341bc2367d734eb42c7c-1440x600.jpg?w=640&auto=format)](/insights/5-considerations-successful-digital-transformation-agenda.md)

     Article · 4 min Aug 19, 2019

    ### [5 Considerations for a Successful Digital Transformation Agenda](/insights/5-considerations-successful-digital-transformation-agenda.md)

    [Scott Wassmer](/people/scott-wassmer.md) Article