--- title: "Snehaa Karthik · Appnovation" url: "https://www.appnovation.com/people/snehaa-karthik" description: "Snehaa Karthik, Content Production Manager at Appnovation — articles and insights." --- [← Insights](/insights.md) ![Snehaa Karthik](https://cdn.sanity.io/images/ey850001/production/a97b8d71397c99d81d0ebe3572b589588c255b43-68x68.jpg?w=68&auto=format) # Snehaa Karthik Content Production Manager Thinking ## Articles by Snehaa Karthik * [![Top Retail Trends: 2022](https://cdn.sanity.io/images/ey850001/production/8d6c08efa82378018d0f2f899d0e5ffda8b8d91f-1200x644.png?w=640&auto=format)](/insights/2022-01-top-retail-trends-2022.md) Article · 5 min Jan 28, 2022 ### [Top Retail Trends: 2022](/insights/2022-01-top-retail-trends-2022.md) The most significant opportunity lies with the blurring lines between economy and culture. Brands with a tech stack that enables both performative positioning and authentic action will find sustained success. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![How to unlock the power of data in a cross-platform world](https://cdn.sanity.io/images/ey850001/production/c2778ad7e0275e1bd3dfcce645c06dc3e5ff0068-1200x644.png?w=640&auto=format)](/insights/2022-01-how-unlock-power-data-cross-platform-world.md) Article · 5 min Jan 21, 2022 ### [How to unlock the power of data in a cross-platform world](/insights/2022-01-how-unlock-power-data-cross-platform-world.md) In today’s cross-platform world, teams have a real opportunity to operationalize at scale – and create unprecedented impact. To do so, however, they need a repeatable and consistent way to get more out of their data – and maximize agility. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Top Experience Trends: 2022](https://cdn.sanity.io/images/ey850001/production/8776e0525adb74a7555f789131356000784948fb-1200x644.jpg?w=640&auto=format)](/insights/2021-11-top-experience-trends-2022.md) Article · 4 min Dec 02, 2021 ### [Top Experience Trends: 2022](/insights/2021-11-top-experience-trends-2022.md) With record amounts of customer data at their fingertips – and access to ever-evolving technologies – brands can now offer a truly customized customer experience. And in 2022, customers will expect to take full advantage. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Top Marketing Trends: 2022](https://cdn.sanity.io/images/ey850001/production/e54bb1f18d7e99d1937747b558148d3dacc4af83-1200x644.jpg?w=640&auto=format)](/insights/2021-11-top-marketing-trends-2022.md) Article · 4 min Nov 30, 2021 ### [Top Marketing Trends: 2022](/insights/2021-11-top-marketing-trends-2022.md) From gaining a better understanding of the customer to driving digital innovation - the need for actionable data is at the heart of 2022’s biggest digital trends. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Top Ways of Working Trends: 2022](https://cdn.sanity.io/images/ey850001/production/da381e1e2a9117b7a6c08637569578f4143bcd39-1200x644.jpg?w=640&auto=format)](/insights/2021-11-top-ways-working-trends-2022.md) Article · 4 min Nov 25, 2021 ### [Top Ways of Working Trends: 2022](/insights/2021-11-top-ways-working-trends-2022.md) As organizations strive to accommodate the diverse working preferences of their employees, technology will play a larger role in creating a cohesive and well-rounded culture. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Top Digital Trends: 2022](https://cdn.sanity.io/images/ey850001/production/6b65cc3e8c915b8849a20c565577dfa2b08f78fa-1200x644.jpg?w=640&auto=format)](/insights/2021-11-top-digital-trends-2022.md) Article · 5 min Nov 23, 2021 ### [Top Digital Trends: 2022](/insights/2021-11-top-digital-trends-2022.md) From gaining a better understanding of the customer to driving digital innovation - the need for actionable data is at the heart of 2022’s biggest digital trends. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Building the Right Cloud-First Strategy for Your Business](https://cdn.sanity.io/images/ey850001/production/4c8ffc87ccc7af59d437c1e9003f1b03246b82d9-1200x644.png?w=640&auto=format)](/insights/building-right-cloud-first-strategy-your-business.md) Article · 2 min Jul 27, 2021 ### [Building the Right Cloud-First Strategy for Your Business](/insights/building-right-cloud-first-strategy-your-business.md) Agility, speed, and scale are table stakes for all businesses today. Cloud-first strategies done right can help you achieve them. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![The Future Consumer](https://cdn.sanity.io/images/ey850001/production/a696c55b7ebbbb96bbf2c3866b4c19ffbf6263a0-2824x1102.png?w=640&auto=format)](/insights/2021-06-future-consumer-cx-asia-2021.md) Article · 1 min Jun 29, 2021 ### [The Future Consumer at CX Asia 2021](/insights/2021-06-future-consumer-cx-asia-2021.md) [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Appnovator Spotlight: Michelle Yee](https://cdn.sanity.io/images/ey850001/production/66ad7fbbbf6fb9671289a46b1d89a94a8e6f1f90-1200x644.jpg?w=640&auto=format)](/insights/2020-10-appnovator-spotlight-michelle-yee.md) Article · 3 min Oct 27, 2020 ### [Appnovator Spotlight: Michelle Yee](/insights/2020-10-appnovator-spotlight-michelle-yee.md) Meet Michelle Yee, our Vancouver based Associate – Technology. We wanted to know what she enjoys and values most, and here’s what she said. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Appnovator Spotlight: Ronn Abueg](https://cdn.sanity.io/images/ey850001/production/a1116f09f8a1ef75e1b0a821845372014ff54c53-1200x629.jpg?w=640&auto=format)](/insights/2020-09-appnovator-spotlight-ronn-abueg.md) Article · 2 min Sep 29, 2020 ### [Appnovator Spotlight: Ronn Abueg](/insights/2020-09-appnovator-spotlight-ronn-abueg.md) Have you met Ronn Abueg, our Vancouver based Senior Manager – Technology, who is always around to lend a guiding hand? [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Appnovator Spotlight: Manali Jage](https://cdn.sanity.io/images/ey850001/production/5bd7b3f2eff44c182e33b209bcd64aa96b9276e7-1200x629.jpg?w=640&auto=format)](/insights/2020-09-appnovator-spotlight-manali-jage.md) Article · 2 min Sep 07, 2020 ### [Appnovator Spotlight: Manali Jage](/insights/2020-09-appnovator-spotlight-manali-jage.md) Meet Manali Jage, Appnovation’s Toronto-based Associate Technology (SFMC Consultant) – A SFMC specialist by day and an audiophile by night. [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Shazmah Nawaz sitting at a desk at home beside an open laptop](https://cdn.sanity.io/images/ey850001/production/8176401860e3997d1a53cad09627a6a6e1c7e316-1200x629.jpg?w=640&auto=format)](/insights/2020-08-appnovator-spotlight-shazmah-nawaz.md) Article · 3 min Aug 28, 2020 ### [Appnovator Spotlight: Shazmah Nawaz](/insights/2020-08-appnovator-spotlight-shazmah-nawaz.md) Meet Shazmah Nawaz, Appnovation’s Toronto-based Associate Mobile Developer, a free spirit, runner, master cook, and empathetic coder. We asked her a little about her life, aspirations, dreams, and passions. This is what she had to say... [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![The Future of Content in an Omni-Channel World: Creating a More Unified Experience Across Channels. An Adweek Spotlight event in collaboration with Appnovation and Contentful](https://cdn.sanity.io/images/ey850001/production/58eebe72f0a09d1abbda0ce59edd0cd4e176f5eb-1200x629.png?w=640&auto=format)](/insights/2020-07-future-content-omni-channel-world.md) Article · 1 min Jul 08, 2020 ### [The Future of Content in an Omni-Channel World](/insights/2020-07-future-content-omni-channel-world.md) [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Appnovator Spotlight: Paulo Gomes](https://cdn.sanity.io/images/ey850001/production/6a5ea083ddcdca38c0d12fdb32541f8d7d20b533-1200x629.jpg?w=640&auto=format)](/insights/2020-05-appnovator-spotlight-paulo-gomes.md) Article · 2 min May 20, 2020 ### [Appnovator Spotlight: Paulo Gomes](/insights/2020-05-appnovator-spotlight-paulo-gomes.md) This Appnovator spotlight showcases Paulo Gomes, Appnovation’s Ghent-based Development Lead. Find out why Appnovation is a great place to work. We're hiring! [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Fitch Ratings, Appnovation & Contentful Webinar](https://cdn.sanity.io/images/ey850001/production/058254564802b48a8a3cb69ebc74aed1a69af690-1200x629.jpg?w=640&auto=format)](/insights/how-fitch-ratings-appnovation-contentful-created-modern-technology-stack-serving-research.md) Article · 2 min May 20, 2020 ### [How Fitch Ratings, Appnovation, & Contentful created a modern technology stack serving research, ratings, & regulatory content](/insights/how-fitch-ratings-appnovation-contentful-created-modern-technology-stack-serving-research.md) [Snehaa Karthik](/people/snehaa-karthik.md) Article * [![Analyzing your search engine position. Are you ranking for the right keywords?](https://cdn.sanity.io/images/ey850001/production/c83c6a637a020eda54610c9227aefaaecca8590a-1440x600.jpg?w=640&auto=format)](/insights/2020-03-analyzing-your-search-engine-position-are-you-ranking-right-keywords.md) Article · 5 min Mar 19, 2020 ### [Analyzing your search engine position. Are you ranking for the right keywords?](/insights/2020-03-analyzing-your-search-engine-position-are-you-ranking-right-keywords.md) The Google ecosystem is in a state of constant evolution and the competition is only getting tougher. This poses two rather critical questions, “Am I ranking for the right set of keywords? What does my ROI from SEO look like?”. [Snehaa Karthik](/people/snehaa-karthik.md) Article