---
title: "Xania Khan · Appnovation"
url: "https://www.appnovation.com/people/xania-khan"
description: "Xania Khan, Director of Content at Appnovation — articles and insights."
---

[← Insights](/insights.md)

![Xania Khan](https://cdn.sanity.io/images/ey850001/production/3cc9a8dfd3ce2eea0ffb12e437e9d6993b15a3ce-68x68.png?w=68&auto=format)

# Xania Khan

Director of Content

Thinking

## Articles by Xania Khan

*   [![The enterprise guide to delivering next-generation digital experiences](https://cdn.sanity.io/images/ey850001/production/48d498fa0d36b570e8453e59f5aa0a23bcecddf4-1440x600.png?w=640&auto=format)](/insights/2020-04-enterprise-guide-delivering-next-generation-digital-experiences.md)

     Article · 4 min Apr 17, 2020

    ### [The enterprise guide to delivering next-generation digital experiences](/insights/2020-04-enterprise-guide-delivering-next-generation-digital-experiences.md)

    A Walker study indicated that customer experience is expected to overtake price and product as a key differentiator by 2020. The impetus on digital-first CX has grown significantly. Working with our partner, Contentful, on tailoring customer experiences.

    [Xania Khan](/people/xania-khan.md) Article

*   [![Appnovator Spotlight on Natasha Gilani, Senior Manager, Technology at Appnovation](https://cdn.sanity.io/images/ey850001/production/2c6665df2555d4675b93bd114563f270b0af23ca-1440x600.jpg?w=640&auto=format)](/insights/2020-02-appnovator-spotlight-natasha-gilani.md)

     Article · 3 min Feb 25, 2020

    ### [Appnovator Spotlight: Natasha Gilani](/insights/2020-02-appnovator-spotlight-natasha-gilani.md)

    This Appnovator spotlight showcases Natasha Gilani, Appnovation's Toronto-based Senior Technology Manager and Salesforce Marketing Cloud guru. Find out why Appnovation is a great place to work. We're hiring!

    [Xania Khan](/people/xania-khan.md) Article

*   [![Why AI is Vital for Customer Experience](https://cdn.sanity.io/images/ey850001/production/3a7f58e5a3ae550a1f22214903595855dc052dea-1440x600.jpg?w=640&auto=format)](/insights/2020-01-why-ai-vital-customer-experience.md)

     Article · 5 min AI Jan 08, 2020

    ### [Why AI is Vital for Customer Experience](/insights/2020-01-why-ai-vital-customer-experience.md)

    [Xania Khan](/people/xania-khan.md) Article