D8 Design, Development, Digital Strategy and Support Solutions

D8 Design, Development, Digital Strategy and Support Solutions
As part of their commitment to their digital presence, the TCL USA division were looking to improve both the aesthetic, and content management elements of their website, which they considered to be of paramount importance to the success of their “creative” vision.
Metrics

+31% Increase in Page Views
+60% Direct Landing Customer

Services Used

Digital Strategy
Managed Services
Development & Engineering

Built With

Drupal
HTML5
Appnovation MS

Project Overview

As part of their commitment to their digital presence, the TCL USA division were looking to improve both the aesthetic, and content management elements of their website, which they considered to be of paramount importance to the success of their “creative” vision.

With the opportunity to build an award-winning Drupal 8 showroom, our senior Appnovation Drupal development team set about estimating the preliminary scope, laying out the assumptions and implementation guidelines, and ensuring the “vision” with within our reach.

The discovery and discussion phase of the project began with a series of exhaustive and informative conversations with our client.

During these discussions, we discussed and uncovered the TCL dream, and how they saw the various possibilities that could illuminate the attractiveness of the Creative Life.

One of the challenges that transpired was finding the right answers to their questions, in terms of their digital vision, something that involved a great amount of detail, thought, consideration and investigation.

Ultimately, our goal was to conceptualize, create and deliver a sleek aesthetic showroom, enhanced with high fidelity visual “eye-candy”, designed to afford users a superb user experience in terms of navigation.

Naturally, as with every project, the challenges of fiscal consideration and timelines were also up for consideration, as was the decision to use Drupal 8. Thankfully, Appnovation were able to suggest and engineer a solution would deliver affordability, timely project delivery and the best implementation of Drupal 8.

While our team was finalizing the design, we spent time forging a foundation on which to formulate the site architecture. Each and every component that was intended for use, was considered in tandem with the overall structure, the big picture, so to say.

After an initial proposed deadline date of April 14th, it was decided that this was not a realistic timeline. In light of this, we devised a strategy which offered full visibility into the project, which held a two-fold advantage: it encouraged collaboration, and in exchange, provided strong and convincing evidence for the later deadline date. 

After addressing all these challenges, we advised TCL to go into the Stage environment as early as possible. This would allow and encourage them to get familiarized with the site, start creating content, and we would provide as much assistance and training as needed. 

Underpinning everything was our desire to ensure that any bugs or architectural changes were kept to an absolute minimum, while maintaining an agile approach to allow the client to have flexibility.

"The experience working with Appnovation has been fantastic. We always want to ensure we get plenty of value from any vendor that we work with, and in that regard Appnovation really excels. 

With our latest project, we received top-quality work, enjoyed working with a really responsive team, and when we threw curve balls or suggested unique functionality, they quickly went to work to make it a reality"

David Lux
Head of Digital Marketing, TCL North America
appnovation, TCL, drupal 8, drupal development, drupal experts, drupal consulting, digital solutions
Results and Deliverables
  • TCL USA Redesign, codename Project TCLU-001, iscollaborative effort across multiple Fixed Teams and was started during the Pre-Fixed Team era.
  • TCL USA Redesign project won the 2017 Q2 New BusinessTeam Award.
  • TCL’s monster 110-inch 4K TV featured in “Iron Man 3”ensconced in Tony Stark’s living room.
  • TCL purchased the official naming rights to Grauman’sChinese Theatre on Hollywood Boulevard.
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