TCL D8 Design, Development, Digital Strategy and Support Solutions

Delivering a Showroom Experience From the Comforts of Home
TCL continues to put users closer than ever to their entertainment, giving them the most premium best-in-class digital experiences.

+31% Increase in Page Views
+60% Direct Landing Customer

Services Used

Digital Strategy
Managed Services
Development & Engineering

Built With

Appnovation MS

Project Overview

Business Challenge

One of the world’s best-selling and America’s fastest-growing television brand, TCL USA delivers immersive viewing experiences for millions, so it’s only right that their own online presence is equally impressive, and no less creative.

Committed to a superior digital presence, TCL USA were looking to improve both the aesthetic, and content management elements of their website, which they considered to be of paramount importance to the success of their creative vision.

How We Helped

As TCL aggressively climbs the ranks of the U.S.’s top TV brands, they needed a new site that elevates their products to consumers and brings forward the identity and energy of the brand: authoritative, credible, influential, and innovative. We conceptualized, created and delivered a sleek aesthetic showroom experience with their new website, enhanced with high fideleity visual ‘eye-candy’, easily adaptable and able to integrate new technologies, and designed to afford users a superb user experience in terms of navigation.


With their new site, TCL delivers a premium showroom experience from the comforts of home. TCL's customers can truly experience and engage with their high-quality products and design concepts, putting customers closer to their entertainment, and allowing TCL to deliver the latest technology and the highest quality product for the absolute best value.


"The experience working with Appnovation has been fantastic. We always want to ensure we get plenty of value from any vendor that we work with, and in that regard Appnovation really excels. 

With our latest project, we received top-quality work, enjoyed working with a really responsive team, and when we threw curve balls or suggested unique functionality, they quickly went to work to make it a reality"

David Lux
Head of Digital Marketing, TCL North America
appnovation, TCL, drupal 8, drupal development, drupal experts, drupal consulting, digital solutions
Results and Deliverables
  • +31% Increase in Page Views
  • +60% Direct Landing Customer
  • Feature Rich Functionality and User Interface
  • Seamless User Experience
  • Responsive D8 Design
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