Sumitomo Global Web Design, Digital Strategy & Integration Solutions

Global Web Design, Digital Strategy & Integration Solutions
Sumitomo (SHI) Cyclo Drive Germany is part of the company's Power Transmission and Control (PTC) division and has more than 75 years of drive technology know-how to offer. Sumitomo has their European HQ near Munich, with overseas subsidiaries in France, Spain, Italy, the United Kingdom

Overall Site Sessions Increased
Increased New Site User Percentages
66% Decrease in Site Issues

Services Used

Digital Strategy
Development and Integration
Managed Services

Built With


Project Overview

Sumitomo Drive Technologies, a division of Sumitomo Heavy Industries, brings the products and service expertise to provide engineered solutions to their global industrial power transmission customers. With installations worldwide, Sumitomo products are the preferred choice by many of the largest and most recognized global companies.

Appnovation and Acquia began the collaborative journey with Sumitomo in the middle of 2017. As part of the global digital and growth strategy, Sumitomo embarked upon the initiative to redesign and develop a modern global website that will achieve the following business objectives:

Consistent global brand and look and feel with regional flexibility Secure and scalable global platform with high performance worldwide Ease of maintenance by business person Configurable user experience for each region Digital relevance for end customers Integration with business systems and tools In order to fully understand the business drivers with particular attention to ease of use for end users in different regions around the world, Appnovation first conducted an initial analysis of Sumitomo’s brand, goals, and internal environment. With Sumitomo being a global brand, looking at the needs of each region in consideration to the web solution is key to the website’s success.

Appnovation then determined a site architecture that would meet user and technical requirements of CMS features for end users, admin users, regional flexibility, user profiles, and language capabilities. In order to accommodate Sumitomo’s global hosting needs, Appnovation worked together with Acquia to enable Acquia Site Factory integration in order to give Sumitomo the capability to deliver and govern websites on a global scale. Together with Sumitomo, Appnovation prepared and adopted the most appropriate development methodology to fit with Sumitomo’s global and regional culture, as well as their overall timeline.

Currently, Appnovation is working with Sumitomo to design and develop the new global responsive website using Drupal 8 as the CMS and Acquia as the hosting platform.

sumitomo header
Results and Deliverables
  • Personalized end user experience based on region and language
  • Easy to use admin features for content authoring and editing
  • Targeted product information based on industries
  • Product selection and configuration tools integration
  • Social sharing tailored to a region
  • Flexible content model and digital asset management that can be shared and reused globally
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