Visit California Digital Solutions, Drupal Development Website Experience

Visit Visit California Digital Solutions, Drupal Development Website Experience
Visit California is a non-profit organization with a mission to develop and maintain marketing programs, in partnership with the state’s travel industry.
Metrics

+31% Page views
+34% Mobile Sessions

Services Used

Digital Strategy
User Experience & Design
Development & Integration

Built With

Drupal

Project Overview

Visit California markets California as a premier tourism destination to domestic and international audiences. The Visit California website inspires travellers by showcasing experiences and attractions throughout California’s 12 tourism regions. The site aligns with the organization’s overall marketing efforts to drive travel to the Golden State and encourages visitors to “Dream Big” when planning their vacation.

Due to our portfolio of clients, and experience in delivering digital strategy, support and development projects, Appnovation was asked to provide Visit California with a full suite of services, including website maintenance, support, strategy, design and development. The remit was to ensure that their web and mobile presence both evolved into a premier online destination, while delivering a high quality user experience. 

The organization needed a partner that could support its key marketing strategic objectives,  which included web strategy initiatives designed and developed to promote Visit California’s global brand, with one eye kept on the all important user experience. With our vast background in UX and UI, our team as able to design just that, and deliver a customer engagement experience with a national, as well as an international reach and appeal.

Appnovation's osCaddie Managed Services experts now provide consulting, development, support and maintenance needs to Visit California, ensuring successful operational support around the clock. Thanks to the vision of the client, and the dedication of our osCaddie Managed Services team, Visit California now boasts a first-class resource, that streamlines the support process and provides quick, efficient communication with key stakeholders.

Ultimately, Visit California needed a global, digital partner, with the ability to support its key marketing strategic objectives, and Appnovation were able to deliver it. 

"Appnovation was the right strategic choice for Visit California. The company’s creativity and innovation will allow us to continue to Dream Big through our digital marketing program, while sharing the California lifestyle through compelling content and an engaging online experience."

Caroline Beteta
President & CEO of Visit California
Visit California iPad
Results and Deliverables
  • Application & maintenance support
  • Review 1 year and 5 year technology visions & solutions
  • Review solution architecture and integration points
  • Review integration roadmap across all business units
  • Review performance and scaling
  • Thorough security review
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